Responsibilities
- Manage a portfolio of mid-market accounts to drive revenue growth and long-term customer retention.
- Identify and execute upsell and cross-sell opportunities within existing customer accounts.
- Use HubSpot CRM to manage pipeline activity, maintain accurate forecasts, and track revenue opportunities.
- Build and maintain strong, long-term relationships with key stakeholders, with a focus on understanding customer needs and supporting account expansion.
- Execute structured outbound prospecting activities, including targeted outreach and cold calling, to generate new mid-market opportunities.
- Collaborate closely with Sales Engineering, Customer Success, and other internal teams to align solutions with customer requirements.
- Lead commercial negotiations and close mid-market deals, balancing short-term revenue goals with sustainable, long-term customer value.
Requirements
- Bachelor’s degree in Business, Engineering, or a related field, or equivalent professional experience.
- 4+ years of experience in mid-market B2B sales, with a demonstrated track record of new customer acquisition and account expansion.
- Strong understanding of structured B2B sales processes, pipeline management, and consultative selling approaches.
- Proven ability to manage multiple active opportunities and accounts simultaneously while maintaining high attention to detail.
- Experience using CRM tools (e.g., HubSpot) to manage pipeline, forecast revenue, and track sales activity accurately.
- Excellent communication and negotiation skills, with the ability to engage effectively with a range of customer stakeholders.
- Results-driven, strategic mindset with the ability to operate independently in a target-oriented, fast-growing environment.
Skills Required
- Bachelor's degree in Business, Engineering, or related field, or equivalent experience
- 4+ years of mid-market B2B sales experience with track record of new customer acquisition and account expansion
- Strong understanding of structured B2B sales processes, pipeline management, and consultative selling
- Proven ability to manage multiple active opportunities and accounts simultaneously with high attention to detail
- Experience using CRM tools (e.g., HubSpot) to manage pipeline, forecast revenue, and track sales activity
- Excellent communication and negotiation skills to engage a range of customer stakeholders
- Results-driven, strategic mindset with the ability to operate independently in a target-oriented environment
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
