Account Executive

At Upland Audience Engagement, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

We’re looking for an experienced Account Executive to drive strategic sales for Adestra, our enterprise-grade email marketing and automation platform. This UK-based role is focused on building relationships with large organisations across sectors, with a particular emphasis on Financial Services, where trust, compliance, and performance are paramount. The ideal candidate will bring a strong background in MarTech, a consultative sales approach, and a proven ability to navigate enterprise buying cycles.

Key Responsibilities

• Pipeline Generation: Use networks and tools to drive consistent self-sourced pipeline capable of supporting quota achievement
• Solution Positioning: Deliver compelling presentations and demos that highlight Adestra’s capabilities in multi-channel marketing and customer engagement.
• Sales Execution: Conduct deep discovery meetings, build ROI models, present business cases to senior decision-makers, and navigate complex buying processes.
• Contracting & Negotiation: Navigate procurement processes, including MSAs, DPAs, and SLAs, to secure multi-year SaaS agreements.
• Technical Collaboration: Partner with Sales Engineers and Product teams to deliver tailored demos, proof-of-concepts, and integration plans.
• Forecasting & Reporting: Maintain CRM accuracy, provide reliable forecasts, and participate in structured deal reviews.
• Customer Expansion: Collaborate with Customer Success to identify upsell and cross-sell opportunities.
• Market Intelligence: Stay informed on industry trends, competitive landscape, and emerging technologies in MarTech and email automation.

What You’ll Bring

• 7+ years of SaaS sales experience, ideally within MarTech or marketing automation.
• Proven success in value-based selling and familiarity with frameworks like MEDDICC or Challenger.
• Strong communication and negotiation skills, with confidence in engaging senior stakeholders (CIOs, CMOs, Heads of Digital).
• Understanding of marketing automation, email compliance, and integrations (APIs, SSO, CRM, etc.).
• A self-motivated, disciplined approach to pipeline management and sales execution.
• Bachelor’s degree or equivalent experience.
• Willingness to travel across the UK and occasionally within Europe for key meetings and events.

Desirable Skills

• Experience with Adestra or similar email marketing platforms.
• Experience selling into Financial Services or other regulated industries is a strong advantage.
• Knowledge of GDPR, data privacy, and compliance in digital marketing.
• Familiarity with Financial Services marketing challenges and regulatory requirements.
• Certifications in value-based selling methodologies or enterprise sales frameworks.

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.