Account Executive

Reposted 23 Days Ago
Be an Early Applicant
Grand Rapids, MI, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
The Account Executive will grow accounts, generate new business, create marketing solutions, and maintain client relationships while achieving sales targets.
Summary Generated by Built In

WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our high-performing sales team! We are looking for an experienced sales professional with a talent for building client relationships, a passion for growing local businesses and a track record of delivering results.

In this role, you will manage and grow established accounts while hunting for new business opportunities across a range of industries. You will create customized marketing solutions using our full suite of offerings—from the trusted power of broadcast television to cutting-edge digital advertising tools, including digital video, targeted display, social, and search.

Responsibilities:

  • Full-time Sales role on a high-performing sales team committed to excellence and collaboration.
  • Achieve and surpass revenue targets while maintaining accurate forecasting and reporting.
  • Clearly communicate the value of WOOD TV8’s integrated marketing solutions, schedule client meetings, collaborate on proposals, and present strategic recommendations.
  • Proactively develop and maintain a strong pipeline of prospective clients using a wide range of resources and research tools.
  • Engage potential clients through strategic outreach efforts, including phone calls, emails, LinkedIn networking, and in-person meetings.
  • Meet or exceed weekly, monthly, and quarterly activities and performance metrics.
  • Strengthen and grow existing partnerships through thoughtful insights, campaign optimization, and excellent customer service.
  • Support station and corporate initiatives and contribute to overall success by performing additional duties as assigned

Skills & Experience:

  • College degree preferred.
  • 3-5+ years of experience in media or professional sales, with a passion for customer-based solutions.
  • Proven ability to develop new business opportunities across both linear and non-linear platforms.
  • Comfortable reaching out to and engaging directly with business owners, proprietors, and community leaders.
  • Strong organizational, writing, proposal building, and presentation skills.
  • Energetic self-starter, team-oriented, and focused on maintaining positive momentum.
  • Quick adaptation of new tools, technology, and processes.
  • Quick thinker, able to ask and answer questions with ease.
  • Must have a valid driver’s license and good driving record.

#LI-Onsite

Skills Required

  • 3-5+ years of experience in media or professional sales
  • Proven ability to develop new business opportunities
  • Strong organizational, writing, proposal building, and presentation skills
  • Must have a valid driver's license and good driving record
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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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