Marketing Account Executive

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Marketing Account Executive is responsible for managing and coordinating agency resources to ensure that account needs are met. He/she acts as the daily internal contact and ensures that all projects for which he/she is responsible are completed on time, on specification, within scope, and on budget, while providing completed planning and documentation. The Senior Account Executive ensures that support, information, and knowledge needed from the competencies are provided.

MAIN RESPONSIBILITIES

• Serve as internal contact for account needs; fulfill daily client and internal team requests and ensure all projects assigned are executed to plan
• Coordinate with other team members to monitor ongoing progress, makes adjustments when required, proactively identifies project issues/problems, assists in issue/problem resolution, and provides updates
• Keep account team updated on the status of account activities; produces communication materials (contact and status reports, etc.) for both internal and external teams
• Gather database-related work specifications from client and/or team members; provides concise and appropriate written specifications on inputs, outputs, internal processes, and quality assurance measures to the appropriate functional groups 
• Build and maintain a thorough understanding of the client’s business and competitive environment; routinely contributes to competitive tracking projects
• Develop a positive and partnering relationship with all team members
• Oversee the accuracy and quality of agency product; assists with quality assurance and provides final sanity check for project deliverables
• Track and reconciles costs posted to the billing system and handles revenue forecasting at the project level
• Schedule and lead project status meetings, including preparation of meeting agendas and documenting status
• Assist with building a positive culture
• Develop and maintains proficiency with Targetbase tools and processes

EXPERIENCE & EDUCATION

•  2-4 years of professional experience managing digital marketing campaigns within a marketing/advertising agency or in-house digital marketing team 
  • Prior project management of multi-channel campaigns including email, direct mail, social and/or programmatic tactics
  • Experience in pharma, healthcare, or other heavily regulated industry highly preferred
• Bachelor’s Degree in Marketing, Communications, or Business Administration 

KNOWLEDGE & ABILITY

• Excellent attention to detail
• Strong organizational skills; demonstrated ability to multitask and set priorities
• Aptitude for relationship development and desire for client facing responsibility
• Strong interpersonal skills
• Able to write and communicate effectively
• Proactive approach to problem-solving ability
• Enthusiasm about direct-to-consumer marketing
• Interest in the creative and production process
• General understanding of customer experience principles
  • Customer persona development
  • CRM/email marketing best practices 
  • Customer Journey touchpoints
• Understanding of the creative and production process required
• Proficient in MS Office: Outlook, Excel, Word, PowerPoint
  • Experience supporting presentation layout/design design

POSITION REQUIREMENTS

• Overtime as necessary
• Travel as necessary

We work a hybrid schedule.  3 days in office and 2 days working from home.  Candidates must local to Raleigh and willing to be onsite in the office 3 days a week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

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CS-RDU-25-16