Summary:
Citizens' Voice, a subsidiary of MediaNews Group, is seeking an Account Executive to join the team! The Account Executive is responsible for the sales and development of digital marketing campaigns for target businesses and organizations. This role handles a high percentage of transactional selling with a large number of accounts.
What you will do:
- Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category
- Possess a thorough knowledge of print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives
- Develop prospecting leads using a variety of sources, including digital, radio, TV and direct mail
- Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition
- Understand how the competition sells their products and services, including rates and specials
- Keep records of products sold to customers and look for ways to increase advertiser spend
- Create marketing presentations and solution-based needs proposals based on information provided by the customer
- Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)
- Analyze and interpret key sales metrics and develop strategies to reach sales success
- Work with appropriate departments to create compelling media solutions for advertisers
- Consistently develop and manage a sales pipeline through CRM
- Provide reliable forecasts and revenue projections; meet all required performance metrics detailed by management and perform at or above the assigned sales quota
- Own the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team
- Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques
What you will bring:
- Proven track record of success driving revenue (e.g., ability to capture and close the deal)
- Excellent presentation, negotiation and customer relationship skills
- Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills
- Ability to work in a fast-paced, deadline-oriented, dynamic environment
- Professional, outgoing and friendly and able to adapt sales techniques and presentations
- Proficient at personal goal setting and demonstrates a drive to succeed goals required
- Analytical skills required for work on data-driven summary reports on campaign performance
- Proficiency in Outlook, Excel, Word, and PowerPoint required
- Google AdWords and Analytics Certification preferred
- Solid experience with SEO, SEM advertising sales and account management
- Valid driver's license and reliable transportation required
Travel:
- Travel expected within given territory to meet with clients
Who we are:
The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley and surrounding towns. Founded in Wilkes-Barre in 1978, The Citizens' Voice is one of four newspapers in Northeastern Pennsylvania owned by Scranton Times, a subsidiary of Media News Group.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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What We Do
At MediaNews Group, our employees are our greatest asset.
MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions. Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.
Why Work With Us
We are a team-first culture that ensures every employee has the opportunity to grow and learn. At MNG, we promote from within and work with team members to achieve their full potential. We truly believe that failure is not a setback, but an opportunity. Join our team and feel good about what you're doing and where you're going!
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Employees engage in a combination of remote and on-site work.
The majority of our roles are 100% remote excluding Production & Circulation although some roles require customer visits or occasional in office work. We do not have any intention of returning to an in office environment/culture.
