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If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today!
*Please note - The pay rate will be based on experience*
What TAPCO has to offer you
- Aggressive Industry OTE paid monthly
- 10 Paid Holidays
- Paid Vacation and Personal Time (starting day one)
- Four Weeks of Paid Parental Leave with no waiting period
- 401K Plan with Employer Match (fully vested on day one)
- Company-Funded Short-Term Disability
- Health, Vision, and Dental insurance
- Quarterly Company Events and Lunches
- Have a say in TAPCO Happenings by joining the Fun or Safety Committee
What you will accomplish as a Account Executive at TAPCO:
The Account Executive exists to drive new revenue growth and strategic account expansion across all TAPCO-Logix product lines and cloud services. This role directly supports the company’s growth objectives by capturing white-space opportunities, increasing penetration within strategic accounts, and enabling cross-sell execution across hardware and SaaS offerings.
This role is responsible for identifying, developing, and closing new businesses while expanding existing A-tier accounts using a land-and-expand strategy. Success is measured equally by bookings versus target and by pipeline generation, growth, and velocity. Pipeline performance is considered a core output of the role.
Duties and Responsibilities
New Business & Expansion
- Sell into white-space accounts using the full TAPCO-Logix product catalogue (hardware and SaaS).
- Own and expand A-tier accounts through land-and-expand strategies across all product lines.
- Partner with Inside Sales to elevate B-tier accounts into A-tier status.
Pipeline & CRM Accountability
- Sell into white-space accounts using the full TAPCO-Logix product catalogue (hardware and SaaS).
- Own and expand A-tier accounts through land-and-expand strategies across all product lines.
- Partner with Inside Sales to elevate B-tier accounts into A-tier status.
Cloud & Saas Support
- Position cloud/SaaS as a core component of the solution at point of sale.
- Support the SaaS Revenue Team during renewals and account lifecycle management.
Territory Representation
- Serve as the ambassador for assigned territory and represent TAPCO-Logix at local trade shows, regional events, and industry forums.
- Conduct field visits to A-tier accounts and opportunistic visits to B/C-tier accounts while in market.
Contract Strategy
- Utilize existing state, municipal, and co-op contracts to accelerate sales and streamline procurement.
- Proactively seek to establish new contracts with customers to enable long-term scale and simplified purchasing.
Cross-Functional Collaboration
- Work in partnership with Inside Sales, SaaS team, and Specialist Teams (ASE, Parking, Wrong-Way, etc.) to maximize wallet share per account.
Key Success Metrics
Primary (Equally Weighted)
- Bookings vs. Target.
- Pipeline Generation, Growth, and Velocity.
Additional Metrics:
- Minimum 8 new qualified meetings per week.
- Expansion revenue generated within A-tier accounts.
- Conversion rate of B accounts to A accounts.
- SaaS attach rate at initial point of sale (support role, not renewal ownership).
- Increased product penetration per customer.
Knowledge/Skill/Ability:
- Proven success in an outside sale, hunter-focused role.
- Demonstrated experience selling complex solutions, including hardware and SaaS offerings.
- Strong working knowledge of CRM systems with consistent and accurate usage (non-negotiable).
- Experience selling into municipal, government, or public-sector environments preferred.
- Willingness and ability to travel within assigned territory and attend industry events and trade shows.
- Hunter mindset with strong prospecting, negotiation, and closing skills.
- Strategic account growth with disciplined pipeline and opportunities management.
- Effective cross-functional collaboration and territory execution.
- Customer-focused, results-driven approach.
About Us
At TAPCO, we aim to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO!
As an EEO Employer, including Veterans and Individuals with Disabilities, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran or disability status or other acceptable taglines in all printed employment advertisements.
If any assistance is needed with the application process, please contact TAPCO HR at 800-236-4462
Skills Required
- Proven success in an outside sales, hunter-focused role
- Experience selling complex solutions, including hardware and SaaS offerings
- Strong working knowledge and consistent use of CRM systems
- Experience selling into municipal, government, or public-sector environments
- Willingness and ability to travel within the assigned territory and attend industry events and trade shows
- Strong prospecting, negotiation, and closing skills
- Strategic account growth and disciplined pipeline and opportunity management
- Effective cross-functional collaboration and territory execution
- Customer-focused, results-driven approach
What We Do
As an industry-leading innovator, TAPCO manufactures and distributes a wide portfolio of traffic and parking safety solutions designed to increase safe travels for all. Since 1956, we have set the standard for delivering reliable, cutting-edge traffic safety enhancements. From our world-renowned line of LED-enhanced BlinkerSign solutions to our pedestrian crossing products and early detection warning systems, safety is at the heart of all TAPCO innovations.
