Media Sales Account Executive
Join WGAL’s Best-in-Class Media Sales Team
We are seeking a professional Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to advertising agencies and local businesses. You will also develop new business relationships, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television’s vast suite of products and resources.
The ideal candidate has demonstrated success in media sales and marketing with a desire to elevate their career using the extensive resources available at WGAL and Hearst Television.
Apply now to join an exceptional sales team and craft your incredible success stories for WGAL, Hearst Television, and the clients we serve.
Why WGAL
- Credibility as the Market Leader: You will represent the most recognized and trusted local news brand in the market, delivering proven results for clients.
- Best-in-Class Products: Along with the most consumed local news product on TV and online, WGAL is home to the #1 NFL property on television, Sunday Night Football, Major Leage Baseball, Big10 and Notre Dame football, NBA, Olympics, and much more! You’ll also be on the leading edge of digital media with access to a comprehensive portfolio of specialty products including, but not limited to, advanced audience targeting with streaming television, social media, and sponsored content.
- Resources and Training to succeed: You will be armed with every tool necessary to succeed. Marketing intelligence through Consumer and Media Research tools; In-house Creative Services for ideation, scripting, and production of commercial message; On-going training on new tools and best practices.
Key Responsibilities:
- Grow Revenue: Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective selling, negotiating, and follow through.
- Execute and Optimize: Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and adjusting when necessary.
- Cultivate Connections: Build integrity based and lasting client relationships that strengthen station partnerships.
- Develop New Business: Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
- Stay Ahead of the Curve: Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.
What You Bring:
- Experience & Results: Proven track record in media sales (or related) of surpassing revenue targets and dedication to growing business.
- Negotiation & Communication: Team player with excellent communication, a skilled negotiator with creative solutions, and ability to analyze and apply research.
- Passion for Business Development: History of producing results in a consultative customer-focused business atmosphere.
- Leadership & Development: Ownership of your success, adapting to changing needs, solving problems, and collaboration with sales support, your peers, and managers.
- Experience: 3+ years in media sales preferred and related military experience is considered.
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- Proven track record in media sales or related sales delivering revenue results
- Strong negotiation and verbal/written communication skills
- Ability to analyze and apply consumer and media research to sales strategies
- Consultative, customer-focused business development experience and prospecting skills
- Ability to manage and execute multi-platform campaigns (linear, multicast, digital)
- 3+ years in media sales
- Team collaboration and adaptability to changing business needs
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
