Nexstar Media Group is America’s largest local television and media company with 200 owned or partner broadcast stations in 116 markets reaching 212 million people in the US and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising.
- Responsibilities:
• Identify and prospect potential clients for advertising opportunities on our broadcast platforms.
• Develop and present compelling sales pitches to clients, highlighting the value of our advertising offerings.
• Negotiate advertising contracts and terms to meet both client objectives and company revenue goals.
• Maintain a thorough understanding of the media landscape, including competitor offerings and industry trends.
• Collaborate with creative and production teams to ensure seamless execution of advertising campaigns.
• Monitor and track the performance of advertising campaigns, providing regular updates and recommendations to clients.
• Foster long-term relationships with clients, addressing concerns and maintaining client satisfaction.
• Meet and exceed sales targets, contributing to the overall growth and success of the company.
- Environmental and Physical Requirements:
The role of Broadcast Sales Account Executive requires a combination of office-based tasks and client-facing activities.
• In-office tasks include working at a desk, using a computer, conducting phone conversations, and participating in meetings.
• Client-facing activities involve attending client meetings, presentations, and industry events, which may require travel and extended periods of standing.
• The ability to navigate various office equipment and software systems is essential for efficient communication and sales tracking.
• The position may involve occasional lifting and moving of materials for presentations or events.
• Adaptability to a dynamic and fast-paced environment, including flexible work hours to accommodate client needs, is necessary - Performs other duties as assigned.
Requirements & Skills:
* Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
