Job Description:
This is a high-impact, entrepreneurial opportunity to be at the forefront of driving our ambitious growth plans in Europe, with a focus on the German market. As a Principal Account Executive, you will be a key player in creating and capturing new business, building and owning a pipeline, and shaping the future of our SaaS tax and compliance solutions.
You will thrive on hunting and winning new opportunities, engaging with senior decision-makers across Finance, Tax, and IT, and positioning our solutions as a strategic enabler for transformation and efficiency. This is a role for a proactive, resourceful professional who enjoys navigating complex organizations, influencing stakeholders, and turning prospects into long-term partners.
In this entrepreneurial, fast-paced environment, your contribution will directly impact our revenue growth, market presence, and European expansion, giving you the chance to leave a lasting mark on both our business and the broader market. Success in this role requires curiosity, tenacity, and a results-driven mindset — the kind of AE who creates opportunities where none exist.
KEY RESPONSIBILITIES
New Business & Territory Growth
- Identify, qualify, and pursue new enterprise and mid-market opportunities in Germany
- Build a strong sales pipeline and convert opportunities into revenue
- Develop and execute strategic account and territory plans aligned with ambitious growth targets
Consultative SaaS Sales
- Lead full-cycle sales processes for enterprise SaaS tax and compliance solutions
- Understand customer business challenges and position our solutions as transformative tools
- Sell solutions based on business value, operational efficiency, and risk reduction
Executive Engagement & Influence
- Engage senior stakeholders (CFOs, Heads of Tax, Finance Directors, CIOs) to drive strategic conversations
- Navigate complex decision-making structures and influence multi-stakeholder buying processes
- Support customers in articulating business cases and ROI for investment in tax technology
Market Development & Collaboration
- Partner with Pre-Sales, Consulting, and Customer Success teams to develop targeted campaigns and strategies
- Collaborate with ERP/system integrator partners to uncover new opportunities
- Represent the company at events, workshops, and industry forums to generate awareness and leads
Entrepreneurial Impact
- Proactively identify market trends, emerging needs, and potential white-space opportunities
- Drive innovation in your territory by experimenting with new sales approaches and messaging
- Act as a key contributor to our European expansion strategy
EXPERIENCE & QUALIFICATIONS
- 7+ years of enterprise or mid-market B2B SaaS sales experience, preferably in tax, compliance, or financial software
- Proven success in hunting, creating, and closing new business opportunities
- Experience selling to Finance, Tax, or IT stakeholders at senior levels
- Strong understanding of ERP-driven organizations (SAP preferred) and tax technology landscape
- Comfortable working in a fast-paced, entrepreneurial environment with autonomy and accountability
- Fluent in German and English (written and spoken)
EDUCATION
- Bachelor’s degree in business, Finance, Economics, Marketing, or related field, or equivalent professional experience
WHAT SUCCESS LOOKS LIKE
- Achievement of ambitious revenue and pipeline targets in Germany
- Creation of new high-value enterprise opportunities from scratch
- Recognition as a trusted advisor and key contributor to European growth
- Strong collaboration with internal teams, partners, and stakeholders to maximize impact
Other Qualifications
The Winning Way behaviours that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.
• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.
Similar Jobs
What We Do
The Trusted Leader in Tax Technology. We're Vertex (VERX). A pioneer in tax automation for more than 45 years. We proudly serve over 4,000 customers worldwide with distinction and provide comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Our collaborative, friendly culture is the foundation of everything we do and who we are. We're proud to be an employer guided by a common purpose by building trusted relationships at work, in business and in our communities. We strive to be a values-driven employer of choice who attracts, retains, and inspires talented professionals to achieve their full potential. We employ over 1,500 full-time professionals across three continents: US, Europe, and Brazil. Our software, content, and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, our software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Our software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide. We partner with the world’s most respected companies and harness their strengths to deliver the best tax technology solution to businesses across the globe. We integrate with key technology partners that span ERP, CRM, procurement, billing, POS and e-commerce platforms. We also work closely with over 50 tax, accounting and consulting firms to provide the integrated tax technology solutions.
Why Work With Us
Innovative, agile, and growth-minded professionals thrive at Vertex. Our remote-first culture offers flexibility and connection, while our focus on indirect tax technology and global expansion creates real impact. With leadership development and a strong emphasis on well-being, careers flourish here.
Gallery
