At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
The Account Executive, Parchment K12 is responsible for creating, managing, and closing new sales pipeline within their assigned US-based K12 public school territory for the Parchment K12 Based suite of products. This individual drives net-new client adoption as well as cross-sells new products into our established network. You will engage with audiences such as Directors of Student Services, Registrars, Principals, and Superintendents, representing Parchment from a home office environment. We are looking for a dynamic individual with an entrepreneurial mindset and a proven SaaS sales record.
Achieve and exceed assigned sales quotas through proactive outreach, presentations, and negotiations with K12 decision-makers.
Develop and execute strategic sales plans to identify and target new opportunities within your assigned territory.
Conduct compelling product demonstrations and presentations, effectively articulating the value proposition of Parchment K12 solutions.
Build and maintain a robust sales pipeline, meticulously tracking progress and forecasting sales activity.
Collaborate with internal teams, including sales engineering, marketing, and customer success, to ensure a seamless customer experience.
Negotiate contracts, pricing, and terms with prospective clients.
Stay up-to-date on industry trends, competitor activities, and product developments to maintain a competitive edge.
Participate in industry events, conferences, and webinars to represent Instructure and network with potential clients.
Maintain accurate and up-to-date records in the CRM system.
Minimum of 2 years of successful B2B sales experience, with a proven track record of exceeding quotas, preferably within the K12 education technology space.
Strong understanding of the K12 education market and its unique challenges and opportunities.
Excellent communication, presentation, and interpersonal skills.
Demonstrated ability to manage complex sales cycles and build strong client relationships.
Proficiency in CRM software (e.g., Salesforce) and Google Suite.
Self-motivated, results-oriented, and able to work independently as well as part of a team.
Ability to travel up to 25%.
Bachelor's degree in Business, Marketing, Education, or a related field preferred.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Skills Required
- Minimum of 2 years of successful B2B sales experience
- Proven track record of exceeding sales quotas
- Strong understanding of the K12 education market
- Excellent communication, presentation, and interpersonal skills
- Ability to manage complex sales cycles and build strong client relationships
- Proficiency in CRM software, such as Salesforce
- Proficiency in Google Suite
- Self-motivated, results-oriented, and able to work independently and collaboratively
- Ability to travel up to 25%
- Bachelor's degree in Business, Marketing, Education, or a related field
Instructure Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Instructure and has not been reviewed or approved by Instructure.
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Fair & Transparent Compensation — Pay is considered market-competitive for many engineering, product, and quota-carrying roles, especially when factoring base, variable, and equity. In these tracks, total rewards are often characterized as fair-to-strong for the role and location.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, mental-health support, and HSA/FSA options. Employer contributions are often portrayed as strong, and core medical benefits receive consistently positive marks.
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Leave & Time Off Breadth — Time off offerings include flexible or “unlimited” PTO, paid holidays, and paid sick time, paired with widespread remote/hybrid flexibility. This breadth of time off and work flexibility is often viewed as a meaningful perk that enhances overall value.
Instructure Insights
What We Do
Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.
