Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH.
Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.
About this role/The opportunity
We’re looking for Sales Lead in the NYC Metro area for Outmax’s US brand-direct sales motion end-to-end. You’ll own the full sales cycle—from prospecting and first meeting through negotiation and close—and be accountable for pipeline generation, forecasting accuracy, and revenue delivery against quarterly and annual targets.
You’ll carry your own book of strategic accounts while building the playbooks, processes, and sales infrastructure that allow the broader Outmax go-to-market team to scale. You’ll work closely with senior team members and cross-functional partners, building relationships with key stakeholders at brands and developing a strong understanding of Outmax’s value in the adtech ecosystem.
Base Salary: $125,000-$150,000 (plus Commission)
KEY RESPONSIBILITIES
Full-Cycle Sales
- Own and drive the complete sales cycle for Outmax’s US brand-direct business: prospecting, qualification, discovery, proposal, negotiation, and close.
- Sell Outmax as a custom bidding and optimization layer on top of the buyer's existing DSPs (YouTube, Meta, Instagram, TTD, TikTok, Google Ads), not as a media buy or a DSP replacement
- Build and manage a robust pipeline of brand prospects across verticals (CPG, retail, financial services, pharma, tech), targeting programmatic and digital-media decision-makers.
- Deliver against quarterly and annual revenue targets with consistent forecast accuracy; own pipeline metrics and report progress to leadership weekly.
- Develop and execute account plans for strategic brand targets, mapping stakeholders and orchestrating multi-threaded engagement strategies.
Pipeline Generation & Outbound
- Drive proactive outbound prospecting to Fortune 500 and mid-market brands, leveraging personal network, industry events, and targeted campaigns.
- Partner with Marketing to design and execute demand-generation programs (events, webinars, co-branded content) that fill top-of-funnel.
- Maintain disciplined CRM hygiene: every opportunity tracked, every stage updated, every forecast defensible.
Team Coordination & Scaling
- Coordinate closely with Sales Engineering, Account Management, and Client Success to ensure seamless handoffs from signed deal to live deployment.
- Collaborate with the VP Business Development on go-to-market strategy, territory planning, and headcount planning as the team scales.
- Provide structured market intelligence and competitive insights to Product and Leadership to inform roadmap and positioning.
QUALIFICATIONS
Required
- 3-5 years of B2B sales experience in paid social, digital advertising, or adtech, with direct exposure to buying or selling on or alongside YouTube, Meta (Facebook/Instagram), or equivalent paid social platforms
- Solid understanding of paid media fundamentals: ROAS, CPA, CPM, reach and frequency, brand lift, and incrementality; able to speak credibly to performance marketing buyers about what outcomes they are actually optimizing for
- Proven ability to manage a full sales cycle and contribute meaningfully to revenue targets; specific quota ownership or revenue contribution required, team or blended metrics are not sufficient
- Hunter mindset: self-generates pipeline, comfortable cold-outbounding at Director level, does not rely on inbound volume or SDR support to fill a funnel
- Strong communication skills: can simplify a technical value proposition for a CMO and defend the incrementality methodology with a skeptical trader in the same meeting
- CRM discipline: maintains clean pipeline hygiene, accurate Stage-gate data, and reliable forecast visibility
- Based in NYC metro; open to domestic travel approximately 20-30%
Preferred
- Direct experience selling on or alongside YouTube, Meta, or Instagram, either as a platform seller or as an adtech vendor selling to paid social buyers
- Familiarity with AI-driven campaign optimization, including platform-native automation (Meta Advantage+, YouTube Performance Max, DV360 Koa) and the structural case for why a third-party optimization layer adds value above them
- Experience selling a custom bidding, algorithmic optimization, or measurement product; comfortable defending an AI or ML value proposition under technical scrutiny without overclaiming
- Familiarity with programmatic fundamentals: DSP seat access, custom bidding APIs, bid adjustment logic, and auction mechanics; enough to follow a technical conversation with an agency trader
- Experience in a high-growth, startup, or founder-led environment where playbooks were being built, not just followed
- Familiarity with structured sales methodologies such as MEDDIC or equivalent qualification frameworks
WHY OUTMAX
- Lead the sales function for a product that actually works—brands see measurable lift in their own data, making this a gratifying sell.
- Shape the commercial engine of a high-growth business inside a publicly traded company (Nasdaq: PERI)—startup velocity with enterprise stability.
- Work alongside a founder-led team that understands adtech deeply and won’t waste your time with meetings that should have been emails.
- Uncapped earnings potential: the territory is largely greenfield, and you’ll be the one to build it.
- Be part of the mission to make programmatic advertising smarter, more efficient, and more sustainable.
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.
Skills Required
- 3-4 years of experience in B2B sales, ideally within adtech, martech, or digital media.
- Proven ability to manage a sales cycle and consistently contribute to revenue targets.
- Solid understanding of digital advertising and programmatic fundamentals (DSPs, SSPs, RTB, etc.).
- Experience working with CRM tools and maintaining pipeline hygiene.
- Strong communication skills with the ability to engage client stakeholders confidently.
- Self-starter mindset with strong organizational and time-management skills.
What We Do
Perion is a global technology innovator in the digital advertising ecosystem, providing brands and publishers with an opportunity to unlock lucrative growth opportunities. The company's synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV.
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