Account Executive (Northern California)

Reposted 3 Days Ago
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Hiring Remotely in Basel, KS, USA
In-Office or Remote
Mid level
Cannabis • Software
The Role
The Account Executive is responsible for managing a full sales cycle, generating pipeline, executing deals, and collaborating cross-functionally to drive sales for dispensary accounts in Northern California.
Summary Generated by Built In

About Sweed

Sweed is a product-driven SaaS company on a mission to “shatter the myth that cannabis software is always the best of the worst” by giving retailers an all-in-one platform that combines POS, payments, e-commerce, marketing, analytics and inventory management. Founded in 2018, the team of ~250 operates remotely across the US and internationally, serving single-store operators through multi-state enterprises with compliant, automation-first tools.

 
Role Summary – Account Executive (AE)

Reporting to the Vice President of Success, the AE owns the full sales cycle for net-new and existing dispensary locations in a defined region (Northern California). Success is measured on closed ARR and door-count targets monthly supported by a best-in-class commission plan.

 
Key Responsibilities

Pipeline Generation

  • Prospect, sequence, and qualify 12+ new dispensary accounts each week through targeted outbound, regional events, and partner referrals.

  • Build and maintain ≥ 4× quota pipeline coverage in HubSpot, ensuring every prospect has a documented next step.

Deal Execution

  • Lead discovery, ROI-focused demos, and multi-threaded negotiations for SMB opportunities, tailoring value props to each stakeholder.

  • Structure and close bundled contracts (POS, payments, text-messaging) in PandaDoc, maximizing ACV while protecting margin and compliance.

Forecast & Governance

  • Keep deal stages, close dates, and action plans current in HubSpot; submit a weekly commit forecast with clear upside, best-case, and commit numbers.

  • Achieve ≥ 95 % CRM hygiene and deliver consistent 30-60-90-day forecast accuracy for executive reporting.

Cross-Functional Alignment

  • Partner with Marketing, Product, and Customer Success on regional campaigns, pilots, and upsell plays, sharing competitive intel and win-loss insights.

  • Co-develop account strategies that lift cross-sell rates and expansion ARR, hitting joint KPIs for adoption and retention.

Voice of Customer & Continuous Improvement

  • Capture product feedback, compliance hurdles, and market trends in a structured VOC log; present findings in quarterly reviews to influence roadmap.

  • Contribute to iterative refinement of sales playbooks, demo scripts, and onboarding materials, ensuring best practices scale with team growth.

 
Required Qualifications
  • 3+ years quota-carrying B2B SaaS or retail-tech sales with a history of ≥100 % attainment

  • Working knowledge of cannabis retail operations and state compliance rules

  • Proficiency with HubSpot CRM, virtual demo tools and BANT or similar methodology

  • Comfortable with 75%+ travel to dispensary sites, trade shows and regional events

  • Excellent consultative presentation, negotiation and written communication skills

Preferred Qualifications

  • Experience selling POS, payments or fintech solutions to regulated industries

  • Prior success in high-growth startup environments (0 → $50 M ARR)

  • Existing network of decision-makers in cannabis markets

  • Familiarity with integrations and retail data analytics tools

 
Benefits & Comp
  • Lucrative variable plan

  • Remote-first flexibility

  • Medical, dental, vision, life & disability insurance options

  • Generous PTO, paid company holidays and paid parental leave

  • Career growth path to Senior AE / Regional Sales Manager as Sweed scales

 

Skills Required

  • 3+ years quota-carrying B2B SaaS or retail-tech sales experience
  • Working knowledge of cannabis retail operations and state compliance rules
  • Proficiency with HubSpot CRM and virtual demo tools
  • Strong consultative presentation, negotiation and communication skills
  • Comfortable with 75%+ travel to dispensary sites and events
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The Company
HQ: New York, NY
47 Employees

What We Do

Sweed is more than just your average point-of-sale system. We are a comprehensive retail cannabis solution delivering powerful point-of-sale functionality and features like e-commerce, delivery, analytics, marketing and loyalty, inventory management, and so much more. Our all-in-one model eliminates the extra workload of managing multiple retail programs daily allowing retailers to get back to what matters most

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