The Role
Lead media relations and influencer strategies for consumer lifestyle clients. Architect integrated campaigns, manage creator partnerships and event logistics, produce persuasive written materials, monitor cultural and social trends, and maintain precise account operations including reporting and budgets to support senior leadership and client goals.
Summary Generated by Built In
Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!
Sunshine Sachs Morgan & Lylis has an immediate opening for a high-energy, multidisciplinary Account Executive to join our Consumer Lifestyle team. You have built a solid track record in the industry—with about 3–4 years of experience—and you possess a deep understanding of the media landscape and the mechanics of influence. You are ready to move from support to active narrative ownership.
We are looking for a modern storyteller who is a creative and inventive voice. You don’t just watch culture happen; you have a perspective on where it is headed and know how to position brands at its center. The ideal person for this role develops trusting relationships quickly—with media, talent representatives, and creators alike—and has the confidence to voice bold ideas that move the needle.
The Role:
- Daily Narrative Execution: Own the daily outreach and storytelling for a roster of consumer and lifestyle clients. You move beyond support to actively lead media relations, securing impactful wins across lifestyle, tech, and entertainment outlets.
- Modern Storytelling & Integration: Architect 360-degree moments that matter. You understand how media relations, creator ecosystems, and brand integration work together to build a modern persona, and you execute tactics that bridge these worlds seamlessly.
- Creator & Influencer Ownership: Lead the identification and engagement of the right voices for our clients. You manage influencer seeding strategies and execute talent-led activations that feel authentic, purposeful, and culturally relevant.
- Content Command: Produce sophisticated materials including creative briefs, talent itineraries, blog content, and executive briefing notes. You are a fast, sharp writer who knows how to tailor a narrative to fit the specific tone of a platform, an editor, or a creator.
- Cultural & Social Radar: Act as the team’s primary sensor for the social zeitgeist. You monitor news cycles and platform trends to flag pop culture moments and creator shifts, providing the strategic context clients need to stay ahead.
- Account Stewardship & Precision: Manage the essential foundation of your accounts with total precision. You own the agendas, meeting recaps, activity reports, and budget trackers, ensuring your senior managers and clients are always briefed and one step ahead.
- Event & Activation Leadership: Lead the logistical execution of client meetings and talent-focused events. You own the ground game—from managing high-level invite lists to on-site media and talent wrangling—with total professional poise.
- Relationship Driven: You recognize that our business is built on trust and authenticity. You lead by example in how you treat your co-workers, talent reps, and the media—prioritizing integrity and a solution-oriented attitude in every interaction.
Who You Are:
- The Hybrid Specialist: You have 3–4 years of experience in communications, entertainment, or public relations. You have moved past the basics and are an expert at using research tools and industry shorthand to find and secure the perfect partners for a campaign.
- Digitally Fluent: You live at the intersection of social media and the creator economy. You understand how content moves through the social ecosystem and have a genuine interest in combining entertainment with social good and consumer trends.
- The Situational Strategist: You possess high EQ, great judgment, and strong accountability. You know how to communicate effectively with senior staff, handle a fast-paced environment, and maintain a calm demeanor under pressure.
- A Meticulous Storyteller: You are a concise and creative writer. Whether it’s a talent invitation, a press pitch, or a creative brief, your writing is sharp, persuasive, and error-free.
- An Elite Researcher: Your research skills are a competitive advantage. You don't just find names; you find the specific connection points that make a story or a partnership break through.
- Entrepreneurial Spirit: You are proactive and resourceful. You don’t wait for a task to be assigned; you identify gaps, suggest improvements, and bring fresh, out-of-the-box ideas to every team brainstorm.
Benefits x Perks
We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
There’s more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.
Skills Required
- 3-4 years of experience in communications, entertainment, or public relations
- Proven media relations experience securing placements across lifestyle, tech, and entertainment outlets
- Experience identifying, engaging, and managing influencers and creator partnerships
- Strong, concise writing skills for pitches, creative briefs, talent itineraries, and executive briefings
- Excellent research skills and familiarity with industry research tools and sourcing talent/partnership opportunities
- Experience managing account basics precisely: agendas, meeting recaps, activity reports, and budget trackers
- Event and activation logistics experience, including on-site media and talent management
- Digital fluency and deep understanding of social media ecosystems and creator-driven content
- High emotional intelligence, sound judgment, and ability to perform in fast-paced environments
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The Company
What We Do
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry. Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.). From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
