Account Executive Inside - UK, Ireland & Nordics

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London, Greater London, England, GBR
Hybrid
Edtech • Information Technology
The Role

At Instructure, we are deeply committed to empowering individuals to reach their full potential and achieve success throughout their lives. Our mission is to enhance that power through the creation of intuitive and user-friendly products that simplify the learning and personal development process, foster meaningful connections, and inspire individuals to pursue new heights in their education and careers. We strive to achieve this by providing a platform for smart, innovative, and passionate individuals to bring their ideas to life and make a meaningful impact. Together, we are dedicated to creating an environment where our team can achieve greatness and truly "create awesome."


As part of market leading growth, we are looking for a high performing individual contributor to focus specifically on growing the Instructure Learning Platform in our smaller UK, Ireland and Nordic accounts. This is a role that will require frequent travel for on-sites and events (30%), as well as a strategic mindset. As an Account Executive, you will be responsible for the long term, sustainable growth of the Instructure Learning Platform across the UK, Ireland and Nordics ensuring all aspects of the business are healthy.

What you will be doing:

  • Lead the development, presentation and sales of Instructure’s Learning Platform proposition for Education Institutions in the United Kingdom, Ireland and Nordic countries
  • Monitor emerging trends and develop innovative sales strategies to capitalise and increase client pipeline.
  • Through your expert negotiation skills, you will secure profitable pricing and business terms with mid-size customers by selling the value and return on investment of our platform
  • Provide timely and informative input back to other Instructure functions, particularly Product and Customer Experience
  • Demonstrate superb pipeline management and hygiene, providing regular forecast updates across short, medium and long term goals
  • Consistently achieve and surpass established sales quotas within the specified time frame
  • Foster strong internal relationships with sales support resources, whilst contributing to our entrepreneurial growth culture 
  • Attend industry and key events; Establishing yourself as a thought leader for innovation in the Education sector

Here's what you will need to know/have:

  • English language proficiency is a must, alongside excellent business written skills. Fluency in a Nordic or additional European language is also desired but not essential.
  • Bachelor's Degree and/or minimum of 2 + years of proven sales experience. Perhaps you are already in a similar role or you are currently a Sales Development Representative looking to step into your first Account Executive role.
  • We are also open to hearing from people currently working in the education sector looking to pivot into a sales career.
  • Understanding educational pedagogy and the process involving selling a VLE/LMS is desirable.
  • Education sales is also desirable
  • Ability to do detailed needs analysis, proposal development and tender completion
  • You understand Sales Methodologies and bring with you knowledge of at least one that you practise 
  • Strategic and consultative sales acumen, enabling you to think critically, proactively identify opportunities and offer tailored solutions to drive revenue growth.
  • Ability to conduct comprehensive needs analysis and craft compelling proposals that effectively communicate the value of our offering and align with the specific needs of the client.

Awesome benefits at Instructure:

  • Excellent benefits and perks, because we want you to be happy and healthy :)
  • Private Vitality Insurance
  • Lifestyle Spending Account (LSA)
  • Tuition Reimbursement
  • Generous PTO and flexible working
  • and more!
  • Because you get to help us grow a culture of awesomeness. But most importantly, you get to work with a tight knit team who embrace innovation and are committed to being excellent at what they do

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related. If this role excites you, don’t let our role description hold you back, tell us about your journey, tell us what you’ve learnt and get applying!  


At Instructure we use E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer. All Instructure employees are required to successfully pass a background check upon being hired.

Instructure Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Instructure and has not been reviewed or approved by Instructure.

  • Fair & Transparent Compensation Pay is considered market-competitive for many engineering, product, and quota-carrying roles, especially when factoring base, variable, and equity. In these tracks, total rewards are often characterized as fair-to-strong for the role and location.
  • Healthcare Strength Health coverage is described as comprehensive, including medical, dental, vision, mental-health support, and HSA/FSA options. Employer contributions are often portrayed as strong, and core medical benefits receive consistently positive marks.
  • Leave & Time Off Breadth Time off offerings include flexible or “unlimited” PTO, paid holidays, and paid sick time, paired with widespread remote/hybrid flexibility. This breadth of time off and work flexibility is often viewed as a meaningful perk that enhances overall value.

Instructure Insights

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The Company
HQ: Salt Lake City, UT
1,233 Employees
Year Founded: 2008

What We Do

Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.

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