Account Executive, Fashion

Posted 5 Days Ago
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New York, NY, USA
Hybrid
75K-90K Annually
Junior
Digital Media
The Role
The Account Executive will build and manage a high-volume outbound pipeline focused on fashion and retail accounts. Responsibilities include prospecting, qualifying leads, pitching, negotiating, closing, managing newly won business, identifying expansion opportunities, tracking pipeline activity in CRM tools, and meeting activity and revenue targets. The role also uses AI tools to improve prospecting, outreach, and pitch development while partnering with sales leadership to grow BDG’s fashion advertising category.
Summary Generated by Built In

BDG is looking to grow the fashion category, and the Account Executive will be responsible for growing and managing accounts within this category. This role is built for someone with 1–2 years in media or advertising — whether already in a sales seat or in a sales-adjacent role like account management — who's ready to prove they can grow these accounts into key relationships at BDG.

The Account Executive will own the full sales cycle — from prospecting and outreach through pitching, closing, and managing the business they bring in — across the full BDG portfolio. You'll work closely with sales leadership to identify expansion opportunities within smaller accounts and help grow the book of business on a developmental list. 

Key Accountabilities

    • Build and manage a high-volume outbound pipeline (cold email, LinkedIn, and other digital outreach) to grow developmental accounts across BDG's portfolio.

    • Own the full sales cycle: prospecting, lead qualification, pitching, negotiating, and closing — with support from sales leadership.

    • Identify and pursue expansion opportunities within smaller fashion and retail  accounts that represent growth potential for BDG.

    • Hit weekly and monthly activity benchmarks (email outreach sent, meetings booked) in addition to revenue targets.

    • Partner with sales leadership to refine targeting, messaging, and sequencing for the fashion vertical — helping shape how BDG scales this segment.

    • Use AI tools (Claude, Apollo, and similar) to build prospecting lists, draft outbound sequences, and create pitch materials efficiently — and help figure out where else AI can speed up the sales process as the function scales.

    • Develop deep working knowledge of BDG's full brand portfolio and digital, social, video, and experiential solutions to pitch effectively to entertainment and media buyers.

    • Track and report on pipeline, activity, and forecasted revenue using the team's CRM.

Candidate Profile

    • 1–2 years of experience in media and/or advertising, in a sales role or a sales-adjacent role such as account management — direct quota-carrying sales experience is not required if you're ready to make the jump into a full sales seat.

    • Familiarity with the fashion industry and how they market to different fashion personas is not required, but preferred. 

    • Genuinely excited about outbound prospecting — comfortable with high-volume outreach and undeterred by rejection.

    • Entrepreneurial mindset with the drive to build something from the ground up — comfortable with ambiguity and solutions-forward rather than waiting for a fully defined process.

    • AI-forward: professionally familiar with Claude or a similar AI tool, quick to pick up new sales tech like Apollo, and comfortable using AI to help build prospecting lists, outreach, and pitch materials.

    • Coachable and eager to learn the media landscape, with a clear ambition to grow into a senior sales role.

    • Strong verbal and written communication skills; comfortable pitching to new contacts with little to no warm introduction.

    • Organized and detail-oriented, with the discipline to manage a self-sourced pipeline and follow through consistently.

    • Proficient in Excel, Canva, PowerPoint/Keynote, and CRM/sales tools (Salesforce, Apollo, or similar).

    • Bachelor's degree or equivalent practical experience.

Skills Required

  • 1-2 years of experience in media and/or advertising
  • Experience in sales or a sales-adjacent role such as account management
  • Strong verbal and written communication skills
  • Ability to conduct high-volume outbound prospecting and manage a self-sourced pipeline
  • Professional familiarity with Claude or a similar AI tool
  • Proficiency with Excel, Canva, PowerPoint or Keynote, and CRM or sales tools such as Salesforce or Apollo
  • Bachelor's degree or equivalent practical experience
  • Familiarity with the fashion industry and marketing to different fashion personas
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The Company
HQ: Hong Kong
850 Employees
Year Founded: 2013

What We Do

BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 122 million social followers turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, Romper, Scary Mommy, Fatherly, The Dad, W Media, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.

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