Enterprise Business Development Representative

Salary Range: $70,000.00 - $100,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates collaboration between marketing and compliance teams as they generate content that balances performance and compliance risk.

Persado is at the forefront of empowering marketing teams in highly regulated industries—such as banking, insurance, and telecommunications -- to create and optimize content with speed, compliance, and confidence. Our platform enables enterprise copywriters and marketers to generate and deliver personalized timely, compliant content across channels with unparalleled efficiency, automation, and measurable business impact. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

We are hiring an Enterprise Business Development Representative to drive new opportunity creation and early-stage deal development across enterprise and strategic accounts.

You will work in close partnership with Sales Directors and Account Executives, owning the early stages of the sales cycle - from prospecting and stakeholder engagement through to qualified opportunity creation.

This is a role for individuals who excel at outbound engagement, consultative discovery, and enterprise relationship-building, and who are ready to accelerate their career in high-value SaaS sales.

• Prospect into enterprise and strategic accounts, with a strong focus on Financial Services (banks, fintech, and credit unions) aligned with Persado’s Ideal Customer Profile (ICP).
• Identify, engage, and qualify new business opportunities through targeted outbound outreach and strategic account research.
• Lead discovery conversations with stakeholders across Marketing, Digital, CX, and executive leadership.
• Develop insight-driven perspectives on customer priorities, shaping opportunities around measurable business outcomes.
• Build and manage relationships across multiple stakeholders within complex, regulated organizations.
• Partner closely with Sales Directors to transition qualified opportunities into active pipeline and support deal progression.
• Consistently generate high-quality, enterprise-level pipeline within Financial Services and regulated industries.

• 3+ years in Business Development, SDR/BDR, or SaaS sales, with a strong track record of generating high-quality outbound pipeline and consistently hitting targets in fast-paced environments.
• Experience engaging Director-, VP-, and senior-level stakeholders in consultative discovery conversations, ideally within Financial Services organizations and across marketing and/or compliance teams.
• Strong commercial acumen with the ability to translate complex business challenges into clear, value-driven narratives.
• Experience in SaaS and/or Marketing Technology is highly preferred, with exposure to financial services, banking, or other regulated industries as a strong plus.
• Familiarity with multi-threaded enterprise sales cycles and navigating complex stakeholder environments.
• Resilient, curious, and commercially driven.
• Excellent written and verbal communication skills.

Achieve your life goals and work goals at Persado:

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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