Mspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. We specialize in creating seamless, omni-channel experiences for consumers. Our platform integrates cutting-edge digital advertising across display, video, CTV, Meta, Google and DOOH with sophisticated, data-driven direct mail campaigns. We help the world’s top brands create a cohesive customer journey that drives measurable results online and offline.
About the role
The Account Executive will champion incremental growth through new business development, focusing on target accounts within key categories, offering Omni-Channel solutions and Best-In-Class sales, customer service, and support. This role will be responsible for lead generation and conversion. We have created this role specifically for a hungry hunter with a robust portfolio of client successes that can have an immediate positive impact on revenue generation.
What you'll do
- Develops relationships with new clients to increase business opportunities and revenue.
- Creates a plan of action to achieve performance objectives, goals, and quota through new business development.
- Finds creative ways to identify and pursue new business opportunities offering category expertise with blended solutions to increase brand awareness, leads, and traffic at store level and on website.
- Develops and maintains a pipeline of business opportunities through direct or indirect customer contact and prospecting.
- Drives revenue growth among new clients by uncovering and understanding their business needs and optimizing campaigns based on data and ROI.
- Updates and maintains real time information in CRM to manage day-to-day activities that drive successful business outcomes.
- Prepares and conducts presentations to provide insightful client-related information and data regarding how our products and services benefit their company goals.
- Provides sales quotes and responds to requests for proposals, negotiating terms and conditions with clients.
- Works collaboratively with our various cross-functional teams (Customer Experience, Marketing, Business Analytics, etc.) to deliver exceptional experiences and products to the client.
- Exemplifies Mspark as a brand ambassador internally and externally.
- Other duties as assigned.
Skills/Abilities:
- Performance driven mindset with a desire to win.
- Ability to work cross-functionally and collaboratively with internal and external stakeholders.
- Competitive and intellectually curious, always learning and finding creative ways to problem solve client objections.
- Experience working and selling in a virtual/remote environment.
Qualifications
- Bachelor’s degree and/or the equivalent combination of education and experience.
- 5+ years of outside/ remote sales experience or related experience in Advertising, Marketing, and/or Media, with a proven record of digital marketing sales success.
- Technologically savvy with experience in Microsoft Office Suite, CRM software, and other sales tools, preferred.
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What We Do
Mspark, a direct marketing company with proven ROI, partners with 3,000+ clients to create measurable campaigns with guaranteed results. We do that by leveraging the most up-to-date, impactful consumer data insights across 135+ million households to achieve measurable, consistent results. For 35+ years, we have served as a trusted partner for large national brands and small local businesses within the industries of restaurant, retail, telecom, home services, and more.
Mspark is headquartered in Helena, AL, and owned by Creekstone Capital Group partners David Merwin and John Ezzell.
