Account Executive- Content & Marketing Studio

Reposted Yesterday
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Kansas City, MO, USA
Hybrid
Mid level
Consumer Web
The Role
Serves as the primary liaison between Hallmark’s Content & Marketing Studio and assigned partners. Leads creative project intake, scopes and prioritizes work, develops and clarifies creative briefs, coordinates resources, manages project challenges, and ensures projects are delivered on time, within budget, and to quality standards. Partners with account, traffic, and creative teams while translating consumer insights into effective creative execution.
Summary Generated by Built In

WHO WE ARE & WHAT WE DO

Hallmark's Content & Marketing Studio (CMS) and New Media Studios deliver creative solutions that introduce, engage, and connect people with Hallmark products, services, and experiences. Through world-class photography, video, music, and design, we bring to life the stories, relationships, and emotional connections that help people celebrate, care for one another, and experience what makes us uniquely Hallmark.

 

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS

The CMS Account Leader serves as the primary point of contact and strategic liaison between the Studio and assigned partners. Working closely with the Account Manager and cross-functional account and creative teams, the Account Leader leads projects through the development of strategic and creative solutions that support partner objectives and drive consumer engagement.

This role requires a strong understanding of consumer behavior and ability to help translate consumer insights into effective creative execution. The Account Leader serves as the initial intake lead for new projects, ensuring work is appropriately scoped, prioritized, and managed through completion.

The Account Leader is responsible for working with partners on their creative briefs, ensuring they are clear, strategic, and comprehensive. They gather and assess all relevant project information and partner with the Account Manager and/or Traffic Coordinator to evaluate priorities, allocate resources, and ensure alignment across teams.

Additionally, the Account Leader influences account strategies and execution plans, proactively manages complex project challenges, and drives projects to successful completion. This role is accountable for ensuring work is delivered on time, within budget, and to the highest quality standards while maintaining alignment with the approved strategy throughout the project lifecycle.


BASIC QUALIFICATIONS

The following are required to be considered for this role: 

  • Bachelor's Degree or 4 years of professional work experience
  • 4 years of client/creative agency experience in traffic, account management, or client account services OR 4 years of Hallmark multi-studio experience
  • Experience using project management software/systems
  • Experience with Microsoft Teams, Outlook, Excel, PowerPoint and Word

PREFERRED QUALIFICATIONS

Your resume will stand out if you have the following:

  • BA or BS in business, marketing or advertising
  • Previous print, social and/or digital commercialization marketing experience
  • Previous experience facilitating meetings and giving presentations/pitches
  • Strong interpersonal skills – ability to work with diverse internal and external partners
  • Strong verbal and written communication skills – able to effectively communicate with key business partners
  • Workamajig-specific project management experience
  • Ability to manage multiple projects and partners in a fast-paced environment
  • Ability to make quick decisions and prioritize tasks accordingly
  • Ability to work with sense of urgency and demonstrate excellent follow-through
  • Ability to deal with ambiguity

ADDITIONAL DETAILS

  • This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely. The CMS team comes in 1-2 days a week, with a focus on Wednesdays.
  • This is a progressive role designed to grow with you. We’ll match the job level to your skills and experience so you can hit the ground running and keep building your career.
  • Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
  • In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

COME JOIN US! Now’s your chance to embrace a future with Hallmark- just follow the instructions below to apply.


You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF. 

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks. 

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please. 

 

HALLMARK – Because Connecting With Each Other Has Never Been More Important 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor’s degree or four years of professional work experience
  • Four years of client or creative agency experience in traffic, account management, or client account services, or four years of Hallmark multi-studio experience
  • Experience using project management software or systems
  • Experience with Microsoft Teams, Outlook, Excel, PowerPoint, and Word
  • Bachelor of Arts or Bachelor of Science degree in business, marketing, or advertising
  • Previous print, social, or digital commercialization marketing experience
  • Experience facilitating meetings and giving presentations or pitches
  • Strong interpersonal skills and ability to work with diverse internal and external partners
  • Strong verbal and written communication skills
  • Workamajig-specific project management experience
  • Ability to manage multiple projects and partners in a fast-paced environment
  • Ability to make quick decisions and prioritize tasks
  • Ability to work with urgency and demonstrate excellent follow-through
  • Ability to deal with ambiguity
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The Company
HQ: Kansas City, MO
14,332 Employees
Year Founded: 1910

What We Do

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is an approximately $4 billion company, while still family owned and privately held in Kansas City, Missouri, with a diversified portfolio of six core businesses as part of its global operations: --Hallmark Greetings: global business selling greeting cards & gifts in 30+ languages with distribution in more than 100 countries & 100,000 rooftops. --Hallmark Retail: operates 2,000 Hallmark Gold Crown stores in five countries. --Hallmark Home & Gifts: a broad array of home décor & gift product throughout the U.S. --Crayola®: a wide range of art materials & toys designed to spark children's creativity around the globe. --Crown Media Family Networks: three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. --Crown Center: real estate development company that manages the 85-acre hotel, office, entertainment & residential campus surrounding Hallmark's headquarters.

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