Account Executive, Consumer Lifestyle
We are seeking a dynamic Account Executive to join 5W’s Consumer Lifestyle practice. The ideal individual will have worked with Lifestyle - based clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.
Here’s what you’ll be doing:
- Manage team workflow and take ownership of account work while driving consistent media results.
- Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies, etc.
- Develop and maintain relationships with prominent members of the media in order to ensure placements
- Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
- Execute and advise on PR strategies and collaboratively develop strategic media plans
- Create and develop pro-active pitch ideas for clients based on industry, current trends and various announcements
- Monitor media and seek out speaking opportunities for clients as “experts in their field”
- Daily client interaction to update, report on and discuss strategy and results
- Assist in the research, writing and development of new business proposals and presentations
- Provide guidance and leadership to junior-level staff
- Participate in brainstorming sessions to develop strategic/creative thinking for clients
Here’s what you have:
- S/B.A in Public Relations or related field
- 2-3 years of PR agency experience, specifically with Consumer based clients
- Excellent written, verbal and interpersonal skills
- Able to work independently and as part of a team
- Strong leadership and motivation skills
- Proven client relations and supervisory skills
- Creative and energetic personality
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What We Do
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (beauty and fashion, consumer brands, lifestyle and entertainment, food and beverage, health and wellness, technology, travel and hospitality, home and housewares); B2B (corporate communications, technology, reputation management, CSR, sustainability communications); digital media (social media, SEO and graphic design), public affairs; government relations; and crisis communications. 5W’s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine’s Best Workplaces 2022. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
