MassMedia Marketing, Advertising, PR is a women-owned, digital-first media and public relations agency that is headquartered in Las Vegas and services clients nationwide. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in the work we do and a collaborative, energetic environment with space for everyone to be heard and grow. An award-winning agency for some of the southwest region’s most recognized consumer and hospitality brands, we offer a vibrant and fast-paced atmosphere rooted in diversity, inclusivity, and growth. We value ambitious self-starters who hold client service in the highest regard.
We are currently seeking an experienced, full-time PR Account Executive or Senior Account Executive to join our growing PR team. Our ideal candidate is a news junkie who loves creative thinking, leading clients and knows how to work with the media to bring client’s stories to life. This role will play a vital role in the strategy and execution of public relations campaigns for our consumer clients, including hospitality, travel, lifestyle and entertainment. This is expected to have some existing media relationships and cultivate many (many) more on behalf of MassMedia clients.
We are looking for someone who is not only comfortable supporting an account, but also adept with consumer and trade media regionally as well as nationwide and enjoys and appreciates the art of media relations: developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track press coverage.
DUTIES AND RESPONSIBILITIES:
- Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
- Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
- Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
- Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
- Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
- Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
- Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
- Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
Requirements
- 2-4 years of experience in a PR role with a successful track record of implementing hospitality and consumer media relations campaigns
- Previous agency experience is preferred
- Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
- Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
- Bachelor’s degree in communications, journalism, marketing or PR
Benefits
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.
- Competitive salaries and opportunity for advancement; we always strive to promote from within!
- Annual team bonus incentives based on achieving individual and company goals
- Hybrid work model with flexible in-office/remote schedule
- Medical, dental and vision plans for you and your family and financial protection
- 401(k) plan with 3% company matching program
- Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
- Paid maternity leave
- Professional development, industry training opportunities, and career advancement from within
- Mileage reimbursement for work-related travel
Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.
Skills Required
- 2-4 years of experience in a PR role with a successful track record of implementing hospitality and consumer media relations campaigns
- Previous agency experience
- Strong understanding of the media landscape with existing contacts across local, regional and national consumer news media
- Proficiency in Meltwater or similar media monitoring/reporting tool
- Bachelor's degree in communications, journalism, marketing, or public relations
What We Do
MassMedia is Las Vegas’ leading full-service marketing agency, specializing in digital, media, public relations and creative. Our team is made up of strategic thinkers, creative designers, media experts, digital gurus, and thoughtful communicators. We are a tight-knit team with big ideas and we’re dedicated to creating personalized, one-of-a-kind business-building strategies for our clients. Engage the experts at MassMedia to maximize your marketing spend to drive more qualified leads and grow your business.
