Looma Background
Looma is an in-store digital media platform focused on storytelling, education, and recommendations. Their network of in-store screens helps retailers better modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. All content that airs on Looma’s network is produced or edited by Relay™, their global network of independent filmmakers, editors, and other creators who specialize in point-of-decision content.
Position Summary
The Account Executive role blends sales, strategy, analysis, and design to optimize programs that both delight shoppers and deliver business value to brands and retailers.
As an Account Executive, you will be responsible for building and managing a book of business with alcohol brands, selling both the media buy and content production to brands. You will need to build top-of-the-funnel prospects and then lead prospects through the sales pipeline to deal close. Throughout the sales process, you will educate brands and their agencies about their need for optimized point-of-decision content and quickly cultivate relationships of trust and respect with brand marketing executives. For specific campaigns, you will help design and pitch content strategies to develop beautiful, impactful content that aligns with both Looma’s human-centric approach and our brands’ marketing objectives. Ultimately, your efforts will enable Looma to become these brands’ dominant provider of in-store digital media over the coming years.
We are strongly prioritizing candidates with direct alcohol client and agency relationships, with experience building and managing an advertising book of business.
This role reports directly to Looma’s GM of AlcBev.
The responsibilities for this role can be split into two primary categories:
- Direct Sales | 80%
- Retail Partner Strategy & Support | 20%
Attributes
- Experience selling alcohol advertising to some blend of brand marketers, shopper marketers, media agencies, and/or sales reps at brands (all four is ideal!)
- Experience in the retail and alcohol world; deep expertise in sales cycles and organizational dynamics
- Very analytically savvy / loves studying performance & optimizing
- Loves beautiful content & has strong consumer / branding instincts
- Self-guided and able to work with multiple stakeholders and ambiguity
- Proficient in pipeline management
- Experience managing a book of business and hitting/exceeding quarterly goals (especially if it was an ad or analytics product), preferred
- Experience in a startup, preferred
Structure & Compensation
Looma will provide a competitive compensation package consisting of base salary, commission, and stock options. All Looma compensation packages include some cash / equity flexibility (i.e. you can opt for more equity and less cash or vice-versa).
Benefits
- Employee coverage for health, dental, and vision
- Unlimited PTO (3-week minimum)
- Flexible office setting (office, flex, or WFH, with associated stipends)
- Paid parental leave (6-12 weeks)
- 401(k) plan
- Craftsmanship & wellness stipends
Our Values
At Looma, we strive to be and/or create work that is:
- For You | Generous, generative, humble, in your corner
- Incisive | Pragmatic, wise, perceptive, insightful
- Beautiful & Clear | Polished, elegant, detailed, conveys a sense of craftsmanship
- Undaunted | Tenacious, courageous, indomitable, “impenetrable ray of sun”
- Dependable | Trustworthy, reliable, nothing slips through the cracks
Diversity & Nondiscrimination
Looma is committed to promoting diversity both in our workplace and through the stories we tell. We do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, class or caste status, or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business.
Applicants must be currently authorized to work in the United States on a full-time basis.
Skills Required
- Direct experience selling alcohol advertising to brand marketers, shopper marketers, media agencies, or sales reps
- Experience in the retail and alcohol category with understanding of sales cycles and organizational dynamics
- Strong analytical skills and experience studying performance and optimizing campaigns
- Strong consumer and branding instincts with appreciation for high-quality content
- Self-directed; able to work with multiple stakeholders and ambiguity
- Proficient in pipeline management
- Experience managing a book of business and hitting/exceeding quarterly goals (especially for ad or analytics products)
- Experience working in a startup environment
- Currently authorized to work in the United States on a full-time basis
What We Do
Looma exists to connect shoppers to the people and stories behind their products. Our first product, Loop™ At-Shelf Maker Stories, is a network of tablets in grocery stores that play short, human-centric films connecting producer to consumer. The data generated by Loop™ fuels our proprietary storytelling process, forming a flywheel we believe will one day power the world’s most sophisticated platform for human-centric point-of-decision video.
