Wavenet is an award-winning communications solution provider, delivering high-quality, high-speed
and cost-effective connectivity solutions to organisations across the UK.
Outstanding customer experience sits at the heart of everything we do. Our purpose is to build
long-lasting, mutually beneficial partnerships with our clients, underpinned by trust, expertise and
delivery excellence. We are proud of our strong, family-oriented culture which encourages
innovation, collaboration and high performance.
Part of Wavenet’s Focused Division, you will join a vibrant team supporting our customers within
Wavenet Connected, a specialist division that provides services and support to the Commercial Real
Estate Sector.
Account Director – Flex Workspace
Wavenet Connected
Location: UK (Field / Hybrid)
Reports to: Sales Director – Connected
About Wavenet Connected
Wavenet Connected delivers secure networking, communications and managed IT services to multi-site UK organisations. We are a strategic technology partner to the rapidly growing UK flex workspace sector — enabling operators to deliver enterprise-grade connectivity, resilient infrastructure and seamless digital experiences across their portfolios.
The Opportunity
The UK flexible workspace market continues to expand as hybrid working becomes permanent across enterprise and SME sectors.
As Account Director – Flex Workspace, you will own growth within this vertical — winning new flex-space operators and expanding strategic accounts across regional and national portfolios.
You will position Wavenet as the trusted infrastructure partner behind high-performance buildings — delivering connectivity, Wi-Fi, SD-WAN, SASE, UCaaS and managed services that power premium tenant experience.
This is a vertical-specialist, consultative sales leadership role.
Core Purpose of the Role
Drive revenue growth across UK flex-space Landlords and Operators by:
- Winning new multi-site coworking and serviced office brands
- Expanding footprint across existing portfolios
- Supporting operators with rapid site rollouts and acquisitions
- Designing scalable, repeatable connectivity models
Key Responsibilities
1. Vertical Growth Leadership
- Develop and execute a Flex Workspace go-to-market strategy.
- Build a target list of UK and regional operators (10–200+ sites).
- Identify expansion plans, acquisition activity and new building launches.
- Position Wavenet as preferred infrastructure partner.
2. Multi-Site Solution Sales
- Lead complex, portfolio-wide sales cycles.
- Design standardised “building connectivity blueprints.”
- Sell:
- Managed LAN & enterprise-grade Wi-Fi
- SD-WAN & SASE for multi-site estate control
- Resilient primary & backup connectivity
- UCaaS & collaboration platforms
- Managed Audio-Visual platforms
- Managed firewall & security services
- 24/7 monitoring & support
3. Executive Engagement
- Build relationships with:
- CEOs & Founders
- Property Directors
- IT & Digital Transformation Leads
- Operations Directors
- Articulate ROI linked to occupancy rates, tenant retention and premium pricing.
4. Commercial Ownership
- Own GP targets and margin integrity.
- Structure multi-site framework agreements.
- Drive multi-year contracts with rollout schedules.
- Maintain 3x pipeline coverage.
Market Understanding Required
The successful candidate will understand:
- Hybrid working demand drivers
- Importance of tenant digital experience
- Rapid site mobilisation requirements (<30 day launches)
- Need for scalable, template-based infrastructure
- Competitive differentiation through portfolio quality
Ideal Experience
- 5+ years selling into:
- Multi-site property Landlord/Operators
- Managed office / coworking providers
- Retail or hospitality multi-location environments
- Competent understanding of:
- SD-WAN & SASE
- Enterprise Wi-Fi deployments
- Managed security services
- UCaaS / Teams Telephony
- Experience managing complex estate rollouts
- Track record closing £250k–£1m+ TCV deals
- Ability to operate at board level
Personal Attributes
- Entrepreneurial mindset
- Vertical specialist mentality
- Commercially assertive
- Strong network builder
- High urgency & disciplined pipeline management
Why This Role Matters
Flex workspace operators compete on:
- Experience
- Speed to market
- Digital reliability
- Operational efficiency
- High Occupancy Rates
Wavenet becomes the infrastructure partner that enables those outcomes.
This role is critical in establishing Wavenet Connected as the go-to technology partner for the UK flex workspace market.
Qualifications
Ideal Experience
- 5+ years selling into:
- Multi-site property Landlord/Operators
- Managed office / coworking providers
- Retail or hospitality multi-location environments
- Competent understanding of:
- SD-WAN & SASE
- Enterprise Wi-Fi deployments
- Managed security services
- UCaaS / Teams Telephony
- Experience managing complex estate rollouts
- Track record closing £250k–£1m+ TCV deals
- Ability to operate at board level
Top Skills
What We Do
The Daisy Group was founded by current Chairman Matthew Riley in 2001. Over the last two decades Daisy has developed through a combination of organic and acquisitive growth to be one of the largest providers of communications, IT and cloud services across the UK and internationally. 2018 saw key change within the Group as four independent businesses were established to better serve the needs of direct customers and indirect partners. Daisy Communications and Daisy Corporate Services remained unchanged. The most significant change saw the merger of the Group’s three channel-serving businesses (formerly known as Daisy Wholesale, Daisy Distribution and Daisy Worldwide) under a new single brand, Digital Wholesale Solutions. The Daisy Partner Services business also began to operate independently under the new name of Allvotec. In March 2021 private equity fund Inflexion invested in the Digital Wholesale Solutions business, which was demerged from and left the Daisy Group. Today the Daisy Group includes Daisy Communications serving the needs of small to medium businesses and Daisy Corporate Services for the mid to enterprise market – both remain significant providers for UK businesses, with portfolios spanning Lines & Calls, Mobile and Connectivity, right through to Unified Communications, Business Continuity and Cloud & Hosting and Security.
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