Account Director, Tech PR
5W Public Relations is looking to add a dynamic Account Director to our growing Technology practice. If you’re looking for your next step in the world of tech public relations, this is a chance to lead communications and strategy for innovative, hyper-growth digital companies, ranging from hot IPOs to recently minted unicorn startups that are disrupting the status quo. This opportunity promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success. Client areas include a mix of B2B/B2C tech including cybersecurity, retail tech, adtech, martech, SaaS, AI, etc.
Here’s what you’ll be doing:
- Manage daily workflow of multiple accounts while driving consistent media results; report status of accounts to Direct Supervisor
- Develop, review and approve agendas, press releases, pitches, recaps and other materials; approve activity reports, clipbooks and other internal documents
- Manage client expectations and assist clients in maximizing relationship with 5W
- Develop and maintain relationships with influential members of the media in order to ensure placements
- Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
- Execute and advise on PR strategies and collaboratively develop strategic media plans.
- Lead client conference calls
- Attend client interviews and all client events
- Daily client interaction to update, report and discuss media relations.
- Conduct media training sessions with clients and junior staff
- Provide guidance and leadership to junior-level staff on team issues, account workflow and general account issues
- Participate in the development of materials for new business opportunities including timelines, proposals, business decks and case studies; assist in generating new business leads
- Participate in brainstorming sessions to develop strategic/creative thinking for clients
- Misc. research, duties and projects as required
Here’s what you have:
- B.S/B.A in Public Relations or related field
- At least 6 years of PR agency experience - specifically in B2B Tech a plus
- Excellent written, verbal and interpersonal skills
- Able to work independently and as part of a team
- Strong leadership and motivation skills
- Proven client relations and supervisory skills
- Creative and energetic personality
Why you'll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
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Top Skills
What We Do
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (beauty and fashion, consumer brands, lifestyle and entertainment, food and beverage, health and wellness, technology, travel and hospitality, home and housewares); B2B (corporate communications, technology, reputation management, CSR, sustainability communications); digital media (social media, SEO and graphic design), public affairs; government relations; and crisis communications. 5W’s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine’s Best Workplaces 2022.
The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
