WPP

Account Director, SEO

Posted 9 Days Ago

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London, Greater London, England, GBR

In-Office

Senior level

AdTech • Marketing Tech

The Role

Lead international SEO strategy and delivery for Honda across EMEA. Build and scale an AI-first search program, manage client relationships and team output, translate traditional SEO into generative/LLM-optimized approaches, define next-gen KPIs, and use SEO/analytics tools to drive growth and innovation.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2757 -Account Director, SEO - GCS

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom:A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a driven and strategic International SEO Account Director to help shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region. This is a great opportunity to support building a new international search programme from the ground up, establishing best-in-class ways of working and evolving it into a high-impact, scalable model for one of the world’s most recognisable automotive brands.

As a senior member you will be responsible for owning operational excellence within the team and for ensuring organisational effectiveness by managing and organising the team's output. This is key role for the international team with client-facing responsibilities and exposure to senior stakeholders both internally and externally.

A great opportunity for someone looking to step up and get exposure into more senior roles.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role specific:

Minimum 5+ years SEO experience with proven experience in SEO onsite and offsite and technical SEO for leading brands
Ability to juggle several tasks at once and consistently to deliver high-quality work to timescale
Understanding of Generative Search Optimisation (GSO) and AI-driven discovery, including optimisation for LLMs , AI Overviews, and conversational search interfaces
Experience using and interpreting LLM visibility and tracking tools and defining next-generation KPIs beyond rankings .
Ability to translate traditional SEO strategies into AI-first search environments, including structured data, entity optimisation, E-E-A-T, and content designed for synthesis by generative engines.
Proven ability to manage multiple workstreams simultaneously, delivering high-quality outputs to deadline in a fast-paced environment
Skilled in identifying growth and innovation opportunities, including those outside scope, and confidently pitching these to internal and client stakeholders
Proactive in anticipating challenges in a rapidly changing search landscape, and developing strategic, forward-looking solutions
Knowledge in SEO and analytics tools, including GA4, Search Console, crawling tools, ranking platforms, and emerging AI search monitoring tools
Understanding of web technologies and architecture (CMS platforms, rendering, indexing, site performance, APIs, structured data)
Ability to create compelling strategic narratives, including client proposals, that incorporates AI/search evolution with the support of Business Directors
Strong communication, influencing, and negotiation skills, with the ability to simplify complex AI/search concepts for non-technical stakeholders

Essential personal qualities:

Highly motivated and able to work and learn independently and as part of a team
Ability to take responsibility for own work and to make sure that others deliver in support of you
Flexibility - willingness to pick up tasks for others
Quick to learn, and keen to develop
Attention to detail

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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Skills Required

Minimum 5+ years SEO experience including onsite, offsite, and technical SEO for leading brands
Understanding of Generative Search Optimisation (GSO) and AI-driven discovery including optimisation for LLMs and conversational search
Experience using and interpreting LLM visibility and tracking tools and defining next-generation KPIs beyond rankings
Ability to translate traditional SEO strategies into AI-first environments, including structured data, entity optimisation and E-E-A-T
Knowledge of SEO and analytics tools including GA4, Search Console, crawling tools, ranking platforms, and emerging AI search monitoring tools
Understanding of web technologies and architecture (CMS platforms, rendering, indexing, site performance, APIs, structured data)
Proven ability to manage multiple workstreams and deliver high-quality outputs to deadline in a fast-paced environment
Strong communication, influencing, and negotiation skills to simplify complex AI/search concepts for non-technical stakeholders
Right to work in the UK

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.