Account Director - PR

Posted Yesterday
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Boston, MA
In-Office
85K-108K Annually
Mid level
Marketing Tech
The Role
The Account Director manages PR strategies for tech clients, develops media campaigns, mentors team members, and drives media coverage across multiple platforms.
Summary Generated by Built In

This is a remote role, required to work in EST hours. 
Who We Are  

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN. 
 

Who We're Looking For 

We're looking for a talented Account Director with a hunger and the relationships to drive high-quality media coverage in the tech press and beyond. At Marketbridge, we focus on more than brand messaging; we dive right in to work with media to share how our clients are making a difference across the tech world from the startup to billion dollar unicorn company stage.  

We’ve driven earned media coverage for some of the biggest names in tech—from fundraises to product launches, we want to hear all about your experience on how you make that happen.  

The ideal candidate has extensive experience working with the best and brightest B2B enterprise tech clients in industries like cybersecurity, healthcare, AI, data, cloud, networking, SaaS and supply chain. This is an opportunity for an independent self-starter who can easily adapt and thrive in a fast-paced, team-based environment.  
 

Responsibilities 

  • Manages day-to-day execution across 5–6 accounts, serves as the strategic account lead for at least two, and supports other account leads to ensure programs align with client goals and deliver results. 

  • Takes responsibility for ensuring all programs are running smoothly, and proactively communicates with VPs about account health, team and program performance, etc. 

  • Develops draft plans for major PR campaigns (i.e., company launches, funding, etc.). 

  • Directs teams toward national and business press opportunities that support client growth strategies, builds executive visibility, and leads by example in the execution of top-tier earned media relations. 

  • Develops media strategies for the team and consistently secures top-tier coverage, including at least two new opportunities per client each month and one broadcast opportunity per client each quarter. 

  • Ensures that high-level materials, including bylines and press releases, are brand-compliant, legally sound, and aligned with tone and message. 

  • Leads client calls by focusing majority of discussion on new media/campaign ideas, asking questions to draw insights, and ensuring team participation. 

  • Partners with VPs to manage client expectations and set strategic objectives, while monitoring account health, anticipating risk areas, and adjusting PR strategy to retain relationships and deliver consistent value. 

  • Mentors and manages team members at the Manager and Senior AE levels, fostering skill growth, adaptability, and strategic thinking, and oversees at least one direct report (when applicable), including performance reviews, monthly check-ins, and staffing considerations. 

  • Builds flexible team structures that accommodate each client’s communication preferences and internal operating style. 

  • Contributes to new business efforts by providing client examples, slide content, media wins, and performance data for pitches, while proactively identifying upsell and cross-sell opportunities within existing accounts. 

  • Attends two local industry/networking event annually (when applicable) and contributes to talent pipeline initiatives or recruiting efforts as needed. 

Qualifications 

  • Minimum of 4-5 years of PR experience either in an agency setting or corporate environment  

  • Previous technology PR experience required, B2B tech preferred 

  • Bachelor's degree in a communications, journalism or adjacent field  

  • Strong comfort level in a client-facing role; manage and lead client status calls and thought leadership brainstorms 

  • Solid record of securing Tier 1 and trade earned media coverage for the tech sector 

  • Writing samples showing extensive experience drafting press releases, bylines, and other relevant writing content 

  • Create, edit, and develop communications materials including brand messaging, press releases, external talking points, FAQs, reporting materials, and pitches, among other assets. 

  • Detail-oriented with the ability to juggle shifting priorities and deadlines  

  • Experience leading speaking and awards programs for wider client visibility 

  • Excellent writing, editing, and proofreading skills 

  • Demonstrate an understanding of the holistic tech landscape and deliver proactive pitch angles and strategy 

  • Monitor, track, and meet agreed-upon client KPIs through the use of reporting tools like MuckRack 

  • Mentor and support junior staff activities with direct coaching and professional growth opportunities 

  • Experience with PR tools like Cision, MuckRack, BusinessWire, and HARO are a plus 

Our Culture
Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. At Marketbridge, you’ll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you’ll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual’s voice, fostering genuine connections and a sense of belonging. Here, you won’t just watch the industry evolve—you’ll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth. 
 

Benefits & Perks 

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: 

  • 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. 

  • 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. 

  • 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. 

  • 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. 

  • 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. 
     

Note: This position requires candidates to be eligible to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer. 
 
The salary range for this role is $85,000- $108,000 USD. 

Top Skills

Businesswire
Cision
Haro
Muckrack
Pr Tools
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The Company
HQ: Bethesda, MD
106 Employees
Year Founded: 1991

What We Do

MarketBridge has 25+ years of experience delivering innovative go-to-market success to Fortune 1,000 clients. We provide global enterprise Marketing, Sales, and CX leaders with customer-centric, data-driven strategies that can be quickly implemented and scaled across their organizations to drive revenue, growth, and customer value.

Visit market-bridge.com to learn more.

Twitter: @marketbridge
Facebook: @marketbridge

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