Account Director - PR

Posted 10 Days Ago
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Boston, MA, USA
In-Office
85K-108K Annually
Mid level
Marketing Tech
The Role
Lead day-to-day PR for 5–6 accounts, act as strategic lead for at least two, develop and execute major PR campaigns, secure top-tier media and broadcast coverage, produce brand-compliant materials, mentor junior staff, manage client relationships and KPIs, and support new business and upsell efforts.
Summary Generated by Built In

This is a remote role, required to work in EST hours. 
Who We Are  
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.
 

Who We're Looking For 

We're looking for a talented Account Director with a hunger and the relationships to drive high-quality media coverage in the tech press and beyond. At Marketbridge, we focus on more than brand messaging; we dive right in to work with media to share how our clients are making a difference across the tech world from the startup to billion dollar unicorn company stage.  

We’ve driven earned media coverage for some of the biggest names in tech—from fundraises to product launches, we want to hear all about your experience on how you make that happen.  

The ideal candidate has extensive experience working with the best and brightest B2B enterprise tech clients in industries like cybersecurity, healthcare, AI, data, cloud, networking, SaaS and supply chain. This is an opportunity for an independent self-starter who can easily adapt and thrive in a fast-paced, team-based environment.  
 

Responsibilities 

  • Manages day-to-day execution across 5–6 accounts, serves as the strategic account lead for at least two, and supports other account leads to ensure programs align with client goals and deliver results. 

  • Takes responsibility for ensuring all programs are running smoothly, and proactively communicates with VPs about account health, team and program performance, etc. 

  • Develops draft plans for major PR campaigns (i.e., company launches, funding, etc.). 

  • Directs teams toward national and business press opportunities that support client growth strategies, builds executive visibility, and leads by example in the execution of top-tier earned media relations. 

  • Develops media strategies for the team and consistently secures top-tier coverage, including at least two new opportunities per client each month and one broadcast opportunity per client each quarter. 

  • Ensures that high-level materials, including bylines and press releases, are brand-compliant, legally sound, and aligned with tone and message. 

  • Leads client calls by focusing majority of discussion on new media/campaign ideas, asking questions to draw insights, and ensuring team participation. 

  • Partners with VPs to manage client expectations and set strategic objectives, while monitoring account health, anticipating risk areas, and adjusting PR strategy to retain relationships and deliver consistent value. 

  • Mentors and manages team members at the Manager and Senior AE levels, fostering skill growth, adaptability, and strategic thinking, and oversees at least one direct report (when applicable), including performance reviews, monthly check-ins, and staffing considerations. 

  • Builds flexible team structures that accommodate each client’s communication preferences and internal operating style. 

  • Contributes to new business efforts by providing client examples, slide content, media wins, and performance data for pitches, while proactively identifying upsell and cross-sell opportunities within existing accounts. 

  • Attends two local industry/networking event annually (when applicable) and contributes to talent pipeline initiatives or recruiting efforts as needed. 

Qualifications 

  • Minimum of 4-5 years of PR experience either in an agency setting or corporate environment  

  • Previous technology PR experience required, B2B tech preferred 

  • Bachelor's degree in a communications, journalism or adjacent field  

  • Strong comfort level in a client-facing role; manage and lead client status calls and thought leadership brainstorms 

  • Solid record of securing Tier 1 and trade earned media coverage for the tech sector 

  • Writing samples showing extensive experience drafting press releases, bylines, and other relevant writing content 

  • Create, edit, and develop communications materials including brand messaging, press releases, external talking points, FAQs, reporting materials, and pitches, among other assets. 

  • Detail-oriented with the ability to juggle shifting priorities and deadlines  

  • Experience leading speaking and awards programs for wider client visibility 

  • Excellent writing, editing, and proofreading skills 

  • Demonstrate an understanding of the holistic tech landscape and deliver proactive pitch angles and strategy 

  • Monitor, track, and meet agreed-upon client KPIs through the use of reporting tools like MuckRack 

  • Mentor and support junior staff activities with direct coaching and professional growth opportunities 

  • Experience with PR tools like Cision, MuckRack, BusinessWire, and HARO are a plus 

Our Culture 

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.  

How we work together matters just as much as the work itself. Our values shape how we operate day-to-day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results. 

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. 

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows. 

Benefits & Perks 

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to: 

  • 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. 

  • 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. 

  • 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. 

  • 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. 

  • 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. 

Salary Pay Range*:  $85,000-$108,000 per year 
*We aim to offer competitive and fair compensation based on experience, location, and market benchmarks
Note: This position requires candidates to be eligible to work in the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer. 

Skills Required

  • Minimum of 4-5 years of PR experience in an agency or corporate setting
  • Previous technology PR experience
  • B2B technology experience
  • Bachelor's degree in communications, journalism, or an adjacent field
  • Comfortable in client-facing roles, leading client calls and brainstorms
  • Proven record securing Tier 1 and trade earned media coverage
  • Writing samples of press releases, bylines, and related content
  • Ability to create, edit, and develop communications materials (press releases, talking points, FAQs, pitches)
  • Detail-oriented with ability to manage shifting priorities and deadlines
  • Experience leading speaking and awards programs for client visibility
  • Excellent writing, editing, and proofreading skills
  • Understanding of the holistic tech landscape and proactive pitch strategy
  • Monitor, track, and meet client KPIs using reporting tools like MuckRack
  • Mentor and support junior staff with coaching and development
  • Experience with PR tools such as Cision, MuckRack, BusinessWire, HARO
  • Eligibility to work in the US without visa sponsorship
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The Company
HQ: Bethesda, MD
106 Employees
Year Founded: 1991

What We Do

MarketBridge has 25+ years of experience delivering innovative go-to-market success to Fortune 1,000 clients. We provide global enterprise Marketing, Sales, and CX leaders with customer-centric, data-driven strategies that can be quickly implemented and scaled across their organizations to drive revenue, growth, and customer value. Visit market-bridge.com to learn more. Twitter: @marketbridge Facebook: @marketbridge

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