Account Director, PR & Comms

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role & What You’ll Do:

160over90 is hiring an Account Director (Cricket) within its PR and Communications team, based in Dubai, with a special focus on managing one of the agency’s most prominent global clients. This client is involved in several high-profile sports partnerships, particularly within the cricket world. As such, the role requires a deep passion for and understanding of the cricket landscape, including key stakeholders, influencers, and the intricacies of the sport's global appeal.

This is an exciting and dynamic role that combines strategic PR and communications expertise with hands-on campaign execution. You will manage and deliver global campaigns across owned, earned, and paid media, leveraging influencer relationships, branded content, and strategic partnerships to create impactful brand experiences.

Key Responsibilities:

• Serve as the lead contact for one of 160over90’s most significant global clients with a focus on cricket and sports partnerships.

• Drive the development and execution of global PR and communications campaigns, ensuring alignment across geographies and tailoring approaches based on regional needs and cultural sensitivities.

• Develop and implement integrated PR strategies, including influencer marketing, content creation, event management, and branded content.

• Build and maintain strong relationships with key influencers, talent, and stakeholders within the cricket and broader sports world.

• Manage campaign budgets, timelines, and critical paths, ensuring projects are delivered on time and within scope.

• Collaborate closely with the client’s internal teams to drive engagement through creative and engaging internal initiatives that unite their staff globally.

• Collaborate with our in-house strategy and creative team on strategic and creative planning around specific projects, including developing campaign concepts, messaging, and creative content.

• Frequent travel to global cricket markets, including occasional work from the Dubai office, to support campaign execution and client relationship management.

Experience & Knowledge Required:

• A strong passion for cricket, with a deep understanding of the sport’s global landscape, including key players, organisations, and media outlets.

• At least 7 years of experience in PR, communications, or influencer marketing, with a focus on sports partnerships or global brand campaigns.

• Demonstrated experience in running global campaigns from an owned, earned, and paid perspective, ideally across multiple markets.

• Experience working with influencers and creators across various platforms (e.g., Instagram, TikTok, Twitter).

• Strong knowledge of digital and social media strategy, including how to amplify content through paid media.

• Proven track record of managing complex campaigns across geographies, with the ability to adapt messaging and strategy for different audiences.

• Excellent copywriting skills with the ability to create accurate and insightful client proposals and pitch documents.

• Experience working in fast-paced, high-pressure environments, with the ability to stay organised and flexible.

Skills & Abilities:

• Strong leadership and team management skills, with the ability to inspire and nurture a team and foster a positive agency culture.

• Exceptional communication skills and the ability to build strong relationships with both clients and internal stakeholders.

• A strategic thinker who can balance client needs with business goals to deliver impactful outcomes.

• Proven talent and influencer marketing experience, with a knack for making key decisions that drive brand success.

• Experience developing creative activations that comply with regulations and brand guidelines.

• Ability to evaluate campaign success and simplify complex metrics for clients.

• A strong new business acumen with a proven track record of increasing client spend and identifying growth opportunities.

This role offers an incredible opportunity to work with a leading global brand in the world of sports, with cricket at its heart. If you’re passionate about PR, thrive in dynamic environments, and are ready to take on a leadership role within a global campaign, we’d love to hear from you.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.