Sunshine Sachs Morgan & Lylis is seeking a strategic and experienced Experiential Marketing leader to join our brand integration team. This role is pivotal in developing creative event and activation concepts for our diverse range of clients, and pitching, managing and executing these ideas through to flawless on-site execution.
You will act as the primary architect for our experiential marketing strategy, driving sponsorship activations, strategic brand partnerships and brand collaborations, managing large-scale event logistics, and overseeing our vendor ecosystem. The ideal candidate thrives in a collaborative agency environment, partnering closely with PR, Talent, and Brand Studio teams to deliver high-impact, immersive activations.
The Role:
Concept Development: Architect high-impact experiential concepts, sponsorship activations, and event strategies for both new business pitches and existing clients.
Strategic Collaboration: collaborate with team members on visual storytelling, spatial design, and experiential deck builds to ensure pitch-ready concepts.
Integration: Collaborate with PR and Talent teams to build earned-media hooks, "talkability," and organic photo moments into all physical and experiential designs, ensuring talent-friendly interactions.
Operational Excellence: Deliver fully vetted concepts complete with accurate pricing and timelines, enabling rapid movement from concept to execution.
End-to-End Execution: Lead logistics, on-site execution, and staffing for major tentpole events, including film festivals, award season activations, and high-profile client summits.
Logistical Oversight: Act as the primary operational engine on the ground—managing run of show, vendor logistics, venue operations, and guest flow.
Strategic Sourcing: Vet, negotiate, and manage relationships with a broad network of production houses, fabricators, venues, catering services, and local fixers.
Agency Resource Development: Further build and maintain a centralized, agency-wide preferred vendor database, including master service agreements and negotiated rates, to streamline operational efficiency across all teams.
Creative Strategy & Big-Idea Activation
Event Operations & Management
Vendor Ecosystem & Procurement
Who You Are:
- Experience: 8–10+ years of agency-side experience in experiential marketing, event production, and account leadership.
- Proven Track Record: Demonstrated success in managing multi-client festival footprints, large-scale consumer activations and high level private events.
- Financial & Technical Acumen: Proven ability to manage budgets of $500k+, negotiate complex vendor contracts, and develop sophisticated spatial and activation strategies.
- Leadership & Coordination: Exceptional ability to manage internal account teams, foster seamless cross-departmental and client collaboration.
- Network: A strong existing network of production companies and trusted event related vendors as well as brand contacts.
- BONUS: Experience in sponsorship sales, strategic partnerships and co-marketing integrations is highly preferred.
- Curiosity: A strong desire to learn and grow with the company and the brand integration team. Ability to lead and teach others through your unique expertise, while being open to and excited about learning other aspects of our business.
Skills Required
- 8–10+ years of agency-side experience in experiential marketing, event production, and account leadership
- Experience managing multi-client festival footprints, large-scale consumer activations, and high-level private events
- Ability to manage budgets of $500,000 or more
- Experience negotiating complex vendor contracts
- Ability to develop sophisticated spatial and activation strategies
- Exceptional internal account-team leadership and cross-departmental and client collaboration skills
- Strong existing network of production companies, event vendors, and brand contacts
- Experience in sponsorship sales, strategic partnerships, and co-marketing integrations
- Ability to lead and teach others while learning other aspects of the business
What We Do
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry. Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.). From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
