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The Role
Lead integrated communications and release strategies for film, television, and streaming projects. Manage account teams, advise production companies and talent, secure entertainment media coverage, collaborate across social and brand teams, mentor junior staff, and support business development. The role requires deep entertainment PR expertise, strong writing, strategic thinking, relationship management, and the ability to manage multiple high-pressure campaigns.
Summary Generated by Built In
Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!
Sunshine Sachs Morgan & Lylis has an immediate opening for a strategic, high-energy Account Director to join our Los Angeles team. We are looking for a modern storyteller who understands that in 2026, a successful release is no longer just about a premiere—it is about architecting a narrative that lives across streaming platforms, social ecosystems, and global cultural conversations.
You have at least 7–8 years of experience and a deep mastery of the film and television landscape. You understand the nuances of a festival run, the mechanics of an awards campaign, and the shifting dynamics of the streaming world. Most importantly, you know that a true modern storyteller looks beyond the red carpet to drive engagement both online and offline, rethinking traditional concepts to ensure content breaks through the noise.
The Role:
- Modern Storytelling & Release Strategy: Lead the development of 360-degree communications strategies for film, TV, and streaming projects. You understand how to build a narrative that captures the attention of trade editors, consumer media, and digital-first audiences alike.
- Integrated Campaign Leadership: Manage account teams and projects from inception to completion. You serve as a strategic partner to production companies, directors, and creators, ensuring that every campaign is integrated with brand, influencer, and digital strategy.
- Executive & Talent Counsel: Build impactful, trusting relationships with clients and talent. You provide thoughtful counsel through the high-pressure environments of premieres, press junkets, and stressful release windows, acting as a steady advisor to senior stakeholders.
- Media & Cultural Authority: Leverage an elite network of entertainment press contacts to secure impactful media moments. You understand how to bridge the gap between traditional prestige outlets and the emerging platforms where modern audiences live.
- Cross-Discipline Collaboration: Partner with senior colleagues across our national offices on integrated, bi-coastal accounts. You are energized by the opportunity to collaborate with our talent, social, and brand integration teams to create truly multidimensional campaigns.
- Mentorship & Team Architecture: Train and mentor junior staff on the inner workings of entertainment PR and modern client management. This is incredibly important to us—you are a natural coach who is invested in building the next generation of account leaders.
- Business Development: Lead new business meetings and draft persuasive proposals. You are a confident closer who can articulate the value of a modern, integrated approach to entertainment communications.
- Relationship Driven: You recognize that the entertainment business is built on trust and integrity. You lead by example in every interaction—prioritizing professional poise and transparency with your team, your clients, and the media.
Who You Are:
- The Entertainment Specialist: You have at least 8 years of experience in public relations, with a specific focus on film and television releases. You have a proven track record of maneuvering through the complexities of the studio and streaming landscape.
- The Modern Strategist: You are an outside-the-box thinker who loves a good brainstorm. You know how to rethink traditional concepts to drive engagement and establish media opportunities for talent that feel fresh and authentic.
- A Meticulous Storyteller: You are a strong writer—persuasive, concise, and creative. You can take a complex production or a visionary director’s concept and translate it into a narrative that compels an editor to take notice.
- Entrepreneurial & Curious: You have an innate curiosity and a desire to grow your skills beyond a single vertical. You are excited to work with everyone from established studios to emerging content creators.
- Exceptionally Organized: You excel at managing multiple projects simultaneously in a fast-paced environment. You are accountable, decisive, and take genuine pride in the precision of your work.
- Driven to Over-Deliver: You take pride in being part of something good and are energized by the challenge of bringing entertainment moments to life in a way that exceeds client expectations.
Benefits x Perks
We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
There’s more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.
Skills Required
- At least 7–8 years of experience in public relations, specifically focused on film and television releases
- Deep knowledge of the film, television, festival, awards campaign, studio, and streaming landscapes
- Proven experience developing integrated communications strategies and managing campaigns from inception to completion
- Experience building relationships with entertainment press, clients, production companies, directors, creators, and talent
- Strong persuasive, concise, and creative writing skills
- Ability to manage multiple projects in a fast-paced environment with exceptional organization and precision
- Experience mentoring junior staff and leading account teams
- Ability to lead new business meetings and draft persuasive proposals
- Strategic, entrepreneurial, curious, relationship-driven, and collaborative approach
- Ability to work in Los Angeles and collaborate with national and bi-coastal teams
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The Company
What We Do
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry. Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.). From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
