Business Insider is hiring an Account Director, Auto, Luxury, Lifestyle to join our Luxury and Lifestyle team. This role will join Business Insider at an incredibly exciting period of the company’s growth and evolution, and will directly support and impact the aspirational goal of becoming one of the world's most beloved and influential media brands.
We are looking for an experienced, client-facing, enthusiastic digital media expert capable of creating advertising solutions such as custom, content and data driven digital programs for the Automotive (domestic & foreign), Luxury and Lifestyle clients. Experience and existing relationships in these markets are a must.
Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day.
The position reports directly to the VP of Luxury Lifestyle. Candidates must be willing to travel. This role will be located in New York working hybridly from the office a few days a week.
Key responsibilities:
- Serving as an “evangelist” for Business Insider internally and externally; clearly articulating the company’s unique value proposition
- Lead high-level relationships with key automotive (domestic and foreign), luxury and lifestyle clients and agencies
- Develop custom client solutions utilizing Business Insider's entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events.
- Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets.
- Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns
- Coordinate effectively with Marketing, Client Services, Media Planning and Studios Teams to create successful ad campaigns.
- Educating and inspiring our automotive, luxury and lifestyle clients to use Business Insider Inc. to enhance their business objectives and reach customers
- Develop strategic account plans to achieve target revenue goals; hit or exceed these revenue goals
- Develop in-depth knowledge of the digital media industry
- Represent Business Insider at events, entertaining clients and serve as a brand ambassador
- Manage activity using Salesforce
The ideal candidate has/is:
- A Strong network. You have strong relationships with clients and agencies alike and a track record of collaborating effectively in mutually-beneficial ways
- Strong Digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas. The ideal candidate must be able to ‘spark’ interest with clients in market by creating value on the fly, understanding and presenting creative ways to meet client digital marketing objectives.
- A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
- An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential.
- Candidates must be creative thinkers and passionate about storytelling, technology, media, and selling.
- Deep understanding of the digital media space, how combinations of media platforms can bring value to clients and ability to position Business Insider’s products and ad solutions on their behalf, and close deals. As well as creating custom content solutions all candidates must have at least a cursory knowledge of programmatic ad selling.
Salary & Benefits:
- Salary: $135,000-$150,000. (dependent on skills, experience, and competencies)
- Competitive, uncapped commission plan
- Medical, health, and vision
- Unlimited PTO, paid holidays, and parental leave
- Matched 401k plan
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, etc.
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
About Business Insider:
Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond. With headquarters in New York and offices in San Francisco, London, Belfast, and Singapore, we reach an audience of more than 375 million with storytelling that’s fascinating, unexpected, and always helpful.
As a company, we strive to be inspiring and effective, we value Diversity, Equity, Inclusion, and Belonging. Our company motto is “get better every day,” which means we value all people. Diversity reflects the different life experiences, identities, and perspectives that make each of us unique. For more information on our DEI mission click here.
What We Do
The global digital media organization behind Insider, Business Insider, Markets Insider, Insider Intelligence, and the majority owner of Morning Brew. Insider Inc. publications reach 101M unique U.S. visitors a month on average per Comscore (257M globally), generate 1.9 billion video views a month, and have over 240M followers across social media.
