Responsibilities:
- Proactively prospect and generate new qualified business opportunities through structured outbound and inbound outreach activities.
- Research and identify target accounts, contacts, and buying signals to support effective pipeline development.
- Qualify inbound and outbound leads against defined criteria and schedule meetings for Account Executives.
- Use HubSpot CRM to track prospect interactions, manage activity, and maintain accurate pipeline and reporting data.
- Collaborate closely with Account Executives and Sales Engineering to align messaging, handoffs, and qualification standards.
- Analyze market segments, customer profiles, and outreach performance to continuously improve prospecting effectiveness.
- Participate in industry events, campaigns, and targeted initiatives to support new opportunity creation when applicable.
- Provide regular updates on outreach activity, pipeline contribution, and progress toward individual and team targets.
Requirements:
- 2+ years of experience in outbound prospecting, sales development, or business development, preferably within a B2B software, industrial technology, or SaaS environment.
- Demonstrated ability to generate qualified pipeline through structured outbound activities, including cold calling, email outreach, and account-based prospecting.
- Experience working toward clearly defined activity and pipeline targets in a performance-driven sales environment.
- Proficiency using CRM systems (e.g., HubSpot) to manage prospect interactions, track activity, and maintain accurate reporting.
- Strong communication and relationship-building skills, with the ability to engage professionally with a range of customer stakeholders.
- Experience using outbound prospecting and sales engagement tools such as Apollo, Lusha, or similar platforms (in compliance with local data protection regulations).
- Analytical and curious mindset, with the ability to quickly understand customer challenges and articulate value in early-stage conversations.
- Interest in long-term career development within sales, with the potential to progress into an Account Executive role based on performance.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
