Account Based Marketing

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Account Based Marketing Manager oversees content and planning for integrated marketing programs and campaigns that will drive IFS growth in the Enterprise Asset Management (EAM) area. 

This role requires an individual with solid experience in demand generation and campaign development in B2B, preferably with Account Based Marketing (ABM) accreditation, or experience in setting up ABM framework. A sound understanding of a range of marketing techniques, programs, tools, and measurement of ROI is essential to enable growth at scale within this function.

The candidate will sit on the Global EAM business unit reporting to the Head of Marketing EAM and working closely with the Regional, Industry and Product Marketing team, as well as the EAM Sales and enablement teams, to craft integrated campaigns to meet sales goals. (locations considered are Europe and North America) 

The ideal candidate will possess a great attitude and thrive in a fast-paced work environment. This person should be creative, analytical, execution-oriented, with a track record in developing and executing successful targeted marketing programs.

 Essential Duties and Accountabilities:

• Meet demand generation goals that will grow the global EAM business—integrated campaign development, demand generation and account-based programs.
• Develop and execute high-impact, integrated ABM programs to achieve revenue and pipeline goals for key accounts
• Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted ABM campaigns
• Develop ICP (Ideal Customer Profile) and Key Accounts List & EAM marketing prospect journey and personas, in collaboration with Sales and Marketing
• Design solution & industry focused marketing programs that build IFS’s brand reputation in EAM market and deliver profitable revenue, programs that address the business challenges of our clients and fulfil our EAM pipeline needs.
• Act as solution adviser to regional marketing, partnering with them to deliver a differentiated market position for IFS that meets growth and revenue targets within the EAM business plan.
• Connect strongly with EAM leaders & strategists to understand the trends, topics, business challenges and differentiators to feature in campaigns and messaging.
• Accountable for developing and delivering programs that will raise the external profile of IFS in the industry & maintenance sectors with a focus on senior decision makers in target organizations.
• Provide innovative approaches that reach customers and build relationships. Develop and implement an appropriate mix of activities that highlight IFS’s positioning and knowledge in the EAM sector.
• Design and manage production of high value short and long form content including advertising, direct mail, event toolkits, digital content, webinars and social media messaging that support EAM customer acquisition and revenue goals.
• Enhance the use of ABM, segmentation and intent data to reach customers and build relationships.
• Apply operational rigor, utilize data-driven insights, and identify scalable strategies to support the needs of a fast-growing, in-market Sales team 
• Plan and manage EAM campaigns to deliver on time and meet budget.
• Monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance.
• Leverage industry content related to IFS EAM products and solutions.
• Collaborate with Regional Marketing teams to create and, where needed, execute account-based marketing plans

Qualifications

Essential:

• Extensive experience (min. 6 years) in campaign development or business marketing within the enterprise software/SaaS - ideally in the asset management sector.
• Experience acting global & integrated marketing
• Account Based Marketing experience

 Desirable:

• Passion for technology and experience developing content and campaigns that drive business results
• Ability to operate effectively in a matrix organization
• Strategic/operational focus balanced
• Demonstrate initiatives with a results orientation
• Excellent organization skills and the ability to set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace
• High level of motivation, positive, can-do attitude
• Highly organized and efficient with the ability to develop and execute against an evolving plan
• Team player that is able to work both collaboratively and autonomously
• Strong project management, time management, prioritization, and organizational skills
• Experience managing and prioritizing multiple projects simultaneously
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product team
• Experience with ABM tools preferred (such as Demandbase)
• Proven ability to think strategically, but with exceptional attention to detail in execution
  
  Knowledge and Skills 

• Experience with participating in or managing software implementation projects 

• Proficiency in using productivity tools such as Excel, Excel Macros (VBA), MS Project, SharePoint. 

• Good business aptitude and fast learner. 

• Strong problem solving and analysis skills. 

• Financial analysis and accounting knowledge. 

• Excellent communication skills, both written and verbal. 

• Demonstrated ability to focus on detail, consistency and quality in written communications and presentations. 

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.