About demandDrive: demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey. Our services include sales development, demand generation, digital marketing, website development, CRM optimization, and GTM systems support—all built to deliver measurable business outcomes. At our core, we combine smart technology, data-driven processes, and talented people to help clients grow faster and operate more efficiently.
Position Overview - Paid Media Specialist: We are looking for a data-driven, highly tactical Paid Media & ABM Campaign Specialist who loves getting their hands dirty "in the weeds" of campaign execution. In this role, you will partner directly with our Marketing Strategists to turn high-level blueprints into active, high-performing campaigns. You aren't just thinking about the big picture—you are the one building the audiences, setting up the bids, and pulling the levers daily to drive pipeline.
The ideal candidate has a deep technical mastery of Google Ads, LinkedIn Campaign Manager, and 6sense, with a passion for continuous optimization, flawless execution, and clean data.
Job Duties & Responsibilities:
- Hands-on Paid Media Build & Execution: Own the daily, tactical setup, launch, and maintenance of paid campaigns across LinkedIn Campaign Manager and Google Ads (Search, Display, and Performance Max).
- 6sense Platform Management: Act as the primary operator inside 6sense. Build dynamic segments, map account tiers, monitor intent signals, and push target account lists directly to ad platforms for immediate activation.
- Collaboration with Strategists: Partner closely with Marketing Strategists to translate client roadmaps into tactical media plans. Provide feedback on what is technically viable, realistic, and optimal inside the ad platforms.
- Daily Optimization & A/B Testing: Constantly monitor campaign performance. Execute daily budget adjustments, bid optimizations, keyword updates, and creative A/B testing to maximize ROI and lower cost-per-acquisition (CPA).
- Creative & Copy Implementation: Take creative assets and copy from the content team and format/deploy them flawlessly across channels, ensuring correct UTM tagging, landing page tracking, and ad-to-persona alignment.
- Pipeline Tracking & Reporting: Pull daily/weekly performance data from Google Analytics 4, Salesforce, and HubSpot. Deliver clean, actionable data reports to Strategists and Sales teams to highlight which accounts are engaging.
Job Requirements:
- 3+ years of direct, hands-on experience executing B2B paid media and ABM campaigns. (Agency experience is a major plus).
- Platform Super-User: Deep, daily operational experience inside LinkedIn Campaign Manager, Google Ads, and 6sense (or Demandbase). You know these platforms inside and out.
- In-the-Weeds Execution Focus: You thrive on building campaigns, organizing ad groups, troubleshooting tracking pixels, and managing budgets down to the dollar.
- Data & Attribution Literacy: Strong proficiency with Google Analytics 4, UTM tagging frameworks, and tracking conversion data through HubSpot or Salesforce.
- Detail-Oriented: A meticulous eye for detail—you double-check every bid, targeting parameter, and typo before hitting "Launch."
- Collaborative Mindset: Excellent communication skills, with the ability to take strategic direction from a Senior Strategist and turn it into a live, optimized multi-channel campaign.
Benefits:
- Hybrid or remote (dependent on location) - $70.000 - $85,000 annual salary range.
- Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
- Paid time-off, including 14 paid holidays.
- Great work-life balance & positive company culture.
- Business casual dress code.
- Company laptop, full tech stack+tools, and other resources provided by demandDrive.
Skills Required
- 5+ years in B2B Marketing
- Proficiency with ABM platforms (e.g., 6sense, Demandbase, or Terminus) and CRM/MAP tools (Salesforce/HubSpot)
- Ability to interpret intent data and general marketing analytics
- Capability to pivot focus between high-touch ABM accounts and broader marketing strategy
- Strong ability to pivot tone and value propositions based on industry-specific nuances
What We Do
demandDrive is an industry-leading integrated sales and marketing agency. We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth. Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row. Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Why Work With Us
Our culture is what allows us to provide the service we do for our clients in the B2B technology space. Our focus on employee-led growth has not only opened up tremendous opportunities for our reps, but they have in turn done the same for our clients. As our co-founders say: “Take care of your employees, and they'll take care of the business."
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