About demandDrive: demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey. Our services include sales development, demand generation, digital marketing, website development, CRM optimization, and GTM systems support—all built to deliver measurable business outcomes. At our core, we combine smart technology, data-driven processes, and talented people to help clients grow faster and operate more efficiently.
Position Overview - Account-Based Marketing Strategist: We are looking for a data-driven, high-energy Marketing Strategist with a deep specialization in Account-Based Marketing (ABM). In this role, you won't just be "blasting" messages into the void; you will be the architect of precision-engineered campaigns targeting our highest-value accounts.
The ideal candidate understands that B2B buying is a team sport and knows how to orchestrate personalized experiences that turn "cold" target accounts into "hot" closed-won deals.
Job Duties & Responsibilities:
- ABM Strategy & Execution: Design and lead 1:1, 1:few, and 1:many ABM programs to land and expand within Tier-1 accounts.
- Account Selection & Mapping: Partner with Sales to identify target accounts using intent data, firmographics, and historical win rates.
- Hyper-Personalization: Work with content teams to create bespoke messaging and assets tailored to specific personas within the target buying committee.
- Sales & Marketing Orchestration: Lead weekly "sprint" meetings to ensure unified messaging and high-velocity pipeline movement.
- Cross-Client Strategic Advisory: Serve as a high-level strategic consultant across the broader client portfolio, identifying market trends and white-space opportunities that apply beyond specific ABM targets.
- Holistic Marketing Roadmap Development: Translate high-level business goals into actionable, multi-channel marketing plans (including SEO, content, and lead gen) that support long-term brand growth for diverse client profiles.
Job Requirements:
- 5+ years in B2B Marketing, with a proven track record of managing strategy for multiple clients or business units simultaneously.
- Proficiency with ABM platforms (e.g., 6sense, Demandbase, or Terminus) and CRM/MAP tools (Salesforce/HubSpot).
- Ability to interpret intent data (G2, Bombora) and general marketing analytics to trigger timely interventions.
- Capability to pivot focus quickly between high-touch ABM accounts and broader "always-on" marketing strategy for diverse client needs.
- Strong ability to pivot tone and value propositions based on industry-specific nuances and executive personas.
Benefits:
- Hybrid or remote (dependent on location) - $95,000 - $105,000 annual salary range.
- Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
- Paid time-off, including 14 paid holidays.
- Great work-life balance & positive company culture.
- Business casual dress code.
- Company laptop, full tech stack+tools, and other resources provided by demandDrive.
Skills Required
- 5+ years in B2B Marketing
- Proficiency with ABM platforms (e.g., 6sense, Demandbase, or Terminus) and CRM/MAP tools (Salesforce/HubSpot)
- Ability to interpret intent data and general marketing analytics
- Capability to pivot focus between high-touch ABM accounts and broader marketing strategy
- Strong ability to pivot tone and value propositions based on industry-specific nuances
What We Do
demandDrive is an industry-leading integrated sales and marketing agency. We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth. Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row. Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Why Work With Us
Our culture is what allows us to provide the service we do for our clients in the B2B technology space. Our focus on employee-led growth has not only opened up tremendous opportunities for our reps, but they have in turn done the same for our clients. As our co-founders say: “Take care of your employees, and they'll take care of the business."
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