Account Based Marketing Specialist

We are looking for an innovative and strategic Account-Based Marketing Specialist to design, launch, and manage highly targeted ABM programs for our AI consulting business.

In this role, you’ll own the end-to-end ABM strategy—from platform setup to campaign execution—driving meaningful engagement and growth within key Financial Services accounts.

You’ll collaborate closely with our Marketing and Sales teams to deliver personalized experiences that convert high-value enterprise accounts into long-term partners.

Aligned with Q4 2025 Business Development and Marketing OKRs:

• Drive engagement with FSI executives in Fortune 2000 accounts

• Accelerate Lead → MQL conversion rates through personalization

• Generate measurable pipeline impact and ROI from ABM campaigns

• 8 multi-channel ABM campaigns launched per quarter

• +30% engagement increase within target accounts

• 5 influenced opportunities per quarter tied to ABM efforts

• Demonstrated pipeline attribution from ABM campaign

• Lead the setup and optimization of a new AI-driven ABM platform

• Design and execute end-to-end ABM strategies aligned with company goals

• Launch personalized, multi-channel campaigns (email, LinkedIn, events, WhatsApp, etc.)

• Craft account-specific messaging and value propositions for multiple stakeholders

• Partner with Marketing and Sales teams to ensure ABM efforts drive pipeline growth

• Segment and prioritize accounts based on ICP and data insights

• Measure and report on campaign engagement, pipeline impact, and ROI

• Continuously optimize campaigns with A/B testing, personalization, and data insights

• Collaborate with content/design teams on tailored assets (case studies, playbooks, etc.)

• Stay ahead of ABM tech, AI-driven personalization, and industry trends

Required

• Mastery of ABM methodology, tools, and campaign orchestration

• Strong data-driven decision-making and reporting skills

• Exceptional ability to craft tailored value propositions

• Expertise in marketing automation, CRM platforms, and AI optimization

• Knowledge of multi-channel campaign execution

We’ll Train You On

• FSI-specific challenges and buyer dynamics

• AWS partnership ecosystem and go-to-market initiatives

• Our AI solutions, frameworks, and success stories

• Internal ABM playbooks and reporting frameworks

• ABM best practices & AI-driven personalization

• Enterprise buying committees & multi-stakeholder engagement

• Segmentation and prioritization frameworks

• Research techniques: data tools, LinkedIn, company reports, industry news

• Familiarity with FSI regulatory and competitive landscape (preferred)

• 3–5 years B2B marketing experience, including 2+ years in ABM-focused roles

• Proven track record of building/scaling ABM programs in enterprise SaaS or consulting

• Experience aligning ABM with sales and marketing for measurable pipeline impact

• Success managing campaigns for complex sales cycles & high-value accounts

• Familiarity with ABM platforms, intent data tools, and CRM/automation integrations

• Bonus: Prior ABM experience in Financial Services Industry (FSI)