Account-Based Marketing Specialist

About RELEX: 

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency, and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.  

We’re currently a global team of 2100+ employees working from offices in the US (Atlanta), UK, Germany, Sweden, Norway, Denmark, France, Italy, Spain, Portugal, Singapore, Australia, and our headquarters in Helsinki, Finland. We work in small teams where everyone’s input is valued. We’re passionate about what we do, we like putting our skills to the test, and we make sure we have fun during the process — because life is supposed to be fun. 

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

We’re looking for a full-time Account-Based Marketing Specialist to plan and execute multi-channel and high-touch ABM campaigns for key target accounts across our global account and industry focus. This role will be part of a new team based in Barcelona and will be a hybrid role. 

You will join our global ABM Center of Excellence team and be responsible for implementing impactful 1:1 and 1:few ABM campaigns that generate new pipeline, accelerate key deals or expand existing customer relationships. 

What you’ll be doing: 

• Partner directly with ABM managers globally to gather account insights and support campaign builds, messaging and assets aligned with account priorities. 

• Be a core part of our ABM Center of Excellence team, implementing our overarching ABM strategy and embedding our best practices at scale 

• Build and execute multi-channel 1:1 ABM campaigns for key target accounts 

• Build and execute multi-channel 1:Few ABM campaigns into key target regions and industry verticals 

• Support the development of our global ABM program that aims to expand the reach and engagement within strategically important retail and consumer brands 

• Collaborate and work with the Business Development and Growth Sales teams on creating high impact, high velocity campaigns for key accounts and verticals 

• Execute deep account research across key target accounts and opportunities to ensure bespoke and tailored messaging approaches 

• Provide campaign reporting support for ABM managers on key performance indicators across multiple channels 

• Convert 1:Few campaigns into lightly personalized 1:1 campaigns to drive resonance, engagement and pipeline from priority accounts 

What we’re looking for: 

• Some experience in B2B marketing, preferably within software/ SaaS and a degree in Marketing. 

• Analytical: Undertake deep account research from multiple internal and external sources, and distil insights into a clear, joint vision between the account and RELEX. 

• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus. 

• Rapport Builder: Quickly establish collaborative relationships across the revenue teams.  

• Creative Thinker: Create compelling messages tailored to the nuances of each account. 

• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team. 

• Diligence: Manage multiple campaigns simultaneously, and continuously improve based on new insights. Deliver campaigns on time, and within budget. 

• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing. 

What we consider as a bonus: 

• Experience working with tools such as LinkedIn Campaign Manager, Linkedin Sales Navigator, Salesforce, INFLU2, and 6sense 

• Experience working within an international team 

• Understanding of supply chain and retail planning 

• Good understanding of B2B SaaS/Tech marketing 

• Additional language skills (Polish, French, Italian) - we expect you to be fluent in English. 

What we offer you in return: 

• A position where you can help retailers and consumer goods companies to reach their ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce 

• An international focus with learning opportunities in a rapidly growing SaaS company 

• A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged 

Are you the one we’re looking for? Apply today and become a part of RELEX!

You can apply by sending your resume through the application form as soon as possible. Please note that we will fill this position as soon as we’ve found the right person, so we recommend that you act quickly. 

If you have questions, Eva Pereira ([email protected]) is happy to answer them.