Senior Account-Based Marketing Manager

| New York, NY, USA | Hybrid
Employer Provided Salary: 130,000-150,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Yotpo is searching for a Senior Account-Based Marketing (ABM) Manager to lead our cross-functional GTM function. As the program lead, you’ll execute targeted marketing campaigns, outbound sales efforts, and in-person events for our highest-profile customers and prospects. 

You'll work directly with Yotpo's marketing leadership (corporate marketing, paid acquisition, web, studio, and more), top sales teams and sales leadership, customer success, revenue operations, and executive team to foster new and existing business relationships with our most coveted accounts.

How you’ll make an impact:

  • Monitor cohort intent, surface intel, and enable tailored outreach based on the activity generated through marketing + sales efforts. 
  • Strategize, design, and execute marketing campaigns tailored to various personas within leading brands. The goal is to increase Yotpo brand, product, and service awareness using channels such as paid, organic, web, and email.
  • Collaborate with sellers and sales leadership on custom approaches using 1:1 assets designed explicitly for ABM accounts.
  • Develop and execute VIP events, community engagement, and conference strategy alongside the events team. Your role is understanding the cohort and creating engagements that drive attendance and meaningful senior relationships.
  • Work closely with Revenue Operations to track cohort engagement levels, pipeline performance, and upmarket trends. 
  • Deliver on pipeline and bookings goals for the ABM cohort.

About you:

  • 4+ years of experience in B2B SaaS marketing and GTM functions (sales, customer success, or partnerships), preferably in ABM roles specifically.
  • You have a proven ability to communicate and mobilize internal stakeholders from the executive suite to individual contributors. Your ability to articulate strategy, execution responsibilities, and results to various seniority levels is paramount.
  • Passionate about the eCommerce and Shopify ecosystem with a deep understanding of the roles and responsibilities within a DTC brand.
  • Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, sales/marketing success metrics, and digital performance KPIs.
  • Ability to recognize content and campaign opportunities specifically for the ABM cohort out of the overall marketing efforts, with a great knack for content per persona type and funnel stage.
  • Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time.
  • Background working with diversified sales and marketing technology stacks - Salesforce, Hubspot, 6sense, Salesloft, and paid (Linkedin, Influ2, Google, Meta, etc).

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
  • 100% coverage of employee dental + vision premiums.
  • Comprehensive life and disability insurance.
  • Flexible Time Off (FTO) policy, sick time, and paid holidays.
  • Equity in options.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Comprehensive paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • We are now working in a flexible hybrid capacity, going into the office 3 days per week.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer,  a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $130,000 - $150,000 - In addition to base salary, this role includes a variable compensation component. 

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

#LI-Hybrid

More Information on Yotpo
Yotpo operates in the Consumer Web industry. The company is located in New York, NY and Austin, TX. Yotpo was founded in 2011. It has 1000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning and Pair programming. To see all 59 open jobs at Yotpo, click here.
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