Account Based Marketing Manager - Growth Marketing

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie
Intelligence Connected

WoodMac.com

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

The Account-Based Marketing (ABM) Manager will drive growth across Wood Mackenzie’s priority Financials and Traders accounts by delivering insight-led, highly targeted marketing programmes.

This role is focused on expanding customer ARR, accelerating pipeline, and strengthening executive engagement within a defined set of high-value accounts. You will design and execute 1:1 and 1:few ABM strategies, working in close partnership with Sales to influence buying groups and unlock commercial opportunities.

Reporting to the Financials & Traders Marketing Director, you will collaborate across Sales, Marketing, and Research to deliver measurable business impact through aligned, account-centric marketing.

Key Responsibilities

ABM Strategy & Account Planning

• Develop and execute 1:1 and 1:few ABM strategies for a defined portfolio of 15-25 priority Financials and Trading accounts
• Translate account plans and commercial objectives into targeted marketing programmes aligned to revenue growth and expansion goals
• Build deep understanding of account structures, buying groups, and decision-making dynamics

Pipeline & Revenue Impact

• Partner closely with Sales to drive pipeline creation, progression, and deal acceleration within named ABM accounts
• Contribute directly to customer ARR expansion through targeted engagement and influence
• Support strategic account planning with insight-led marketing interventions

Campaign Orchestration & Personalisation

• Design and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activations
• Leverage the full martech stack to execute and scale programmes effectively
• Collaborate with content, product marketing, and SMEs to tailor messaging for senior financial and trading audiences

Insight & Optimisation

• Use account intelligence, performance data, and market insights to continuously refine targeting, messaging, and tactics
• Track engagement across buying groups and optimise programmes to improve impact and efficiency

Stakeholder Collaboration

• Act as a strategic marketing partner to Sales and account teams, aligning closely on priorities and opportunities
• Build strong relationships across global Marketing, Research, and Commercial teams
• Communicate programme performance and insights clearly to stakeholders

Budget & Performance Management

• Manage campaign budgets effectively, ensuring strong ROI and alignment to commercial outcomes
• Track success metrics aligned to Marketing Metrics That Matter (e.g. pipeline influenced, buying group engagement, deal acceleration, higher renewal rates and ARR delivered)

About You

• Proven experience delivering B2B Account-Based Marketing programmes, including strategy development and end-to-end execution
• Strong track record of aligning with Sales to influence pipeline and ARR outcomes
• Experience targeting senior stakeholders within Financial Services, Investment Firms, or Commodity Trading organisations
• Confident using martech platforms such as Salesforce, Pardot, and ABM tools (e.g. 6sense)
• Data-driven mindset with the ability to translate insights into action
• Highly collaborative, with experience working in matrixed, global organisations
• Strong communication and stakeholder management skills
• Agile, proactive, and comfortable operating in a fast-paced environment
• Knowledge of energy, renewables, or commodity markets is advantageous

The salary range for this position is $100,000- $120,000, which represents base pay only and does not include short-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.