Account Based Marketing Manager DACH

Posted 2 Days Ago
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28 Locations
Remote
3-5 Years Experience
Big Data • Cloud • Digital Media • Machine Learning • Mobile • Software • Industrial
Autodesk is a global leader in design and make technology that helps innovators everywhere solve today's challenges.
The Role
The Account Based Marketing Manager DACH at Autodesk leads the planning and execution of targeted account-focused marketing programs in the DACH region. This role involves collaboration with sales teams, strategic input for account engagement, development of marketing plans, and measurement of program effectiveness using data-driven analysis.
Summary Generated by Built In

Job Requisition ID #

24WD81791

Account Based Marketing Manager DACH

Autodesk is looking for an Account Based Marketing Manager who is responsible for leading the planning, development, implementation, execution and measurement of targeted account-focused 1:few programs in our DACH region and our Architecture, Engineering & Construction Owner industry segments.

As a data-driven ABM Manager, you are a strategic partner to sales and work collaboratively with sales teams to deploy 1:Few ABM programs that have a positive impact on revenue, reputation and relationships. You have a customer-centric mindset, excellent communication and collaboration skills, a strong sense of ownership with a bias for action, and the ability to manage multiple priorities with different stakeholders.

Ideally this position is based in Munich, Germany, but we are open to consider candidates based in other parts of Germany.

Responsibilities

  • Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support business with ABM

  • Partner with broader organization of account-based marketers to agree on programmatic campaigns which apply to the dedicated audience

  • Plan out account-based marketing plans with clear goals to achieve executive engagement, pipeline and revenue goals, use data and dashboards to inform these strategies and plans

  • Develop new and use existing programs, tools and assets designed to showcase Autodesk as a strategic partner to allow customers to get the most value out of our solutions, relationship and services

  • Lead the execution of your programs for the dedicated audience on planning, (event) logistics, and onsite management, budget, list management, follow up and reporting

  • Navigate the Autodesk organization and use professional networks to identify internal and external resources, partners, and programs that support account engagement

  • Employ Autodesk's ABM set of marketing technology tools (i.e. 6sense, Salesforce, Marketo, Folloze, Outreach) to deliver personalized ABM programs

  • Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list.

  • Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments

Minimum Qualifications

  • Degree in marketing or related field, or equivalent professional training / experience

  • 4+ years of experience in ABM and B2B marketing

  • Demonstrated ability to provide strategic input to sales team

  • Direct customer-facing experience in enterprise, account-based or field marketing role

  • Data-driven and strong analytical skills

  • Excellent communication skills in German and English language required

#LI-LH1

Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

The Company
HQ: San Francisco, CA
13,285 Employees
Hybrid Workplace
Year Founded: 1982

What We Do

Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything.

Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Our software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D.

We provide exceptional compensation/benefit packages and we’d love for you to join us. We’re proud to be an equal opportunity employer and we consider all qualified applicants without regard to race, gender, disability, veteran status or other protected category. To see our culture in action, check out #AutodeskLife.

We are headquartered in the San Francisco Bay Area and have more than 10,000 employees worldwide.

Why Work With Us

Our work is impactful. Our people are innovative. And our culture is inclusive. As our software shapes new solutions to the world’s biggest challenges, you shape your career path. With us, you lead the way in achieving sustainability, resilient communities, and an equitable workforce. Discover #AutodeskLife. 

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