ABM Strategic Operations Specialist

Build the future of the AI Data Cloud. Join the Snowflake team.

The ABM Strategic Operations Specialist role is a critical function responsible for driving the efficiency, effectiveness, and scalability of our Account-Based Marketing (ABM) programs. This role acts as the operational backbone of the ABM team, ensuring seamless execution, data-driven insights, and continuous improvement, including the rapid adoption of AI in Marketing. 

This role will follow Snowflake’s hybrid 3-day in-office policy reporting into our Menlo Park office.

RESPONSIBILITIES:

• Program Management & Execution:

  • Develop and maintain operational processes and workflows for the ABM Team.

  • Work closely with ABM senior leadership to manage project timelines, budgets, and resources to ensure on-time and within-budget delivery.

  • Coordinate and manage the execution of multi-channel ABM campaigns, including digital advertising, content syndication, events, and direct mail.

• Data Analysis & Reporting:

  • Develop and maintain dashboards and reports to provide insights into ABM performance and identify areas for improvement.

  • Analyze campaign data and provide recommendations for optimization.

  • Conduct regular audits of ABM data to ensure accuracy and completeness.

• Technology & Tool Management:

  • Manage the implementation and integration of ABM platforms with other marketing and sales systems (e.g., CRM, marketing automation).

  • Provide training and support to the ABM team on the use of ABM tools and technologies.

  • Maintain data hygiene within the ABM platforms.

  • Develop and implement AI/ML models, or demonstrate a strong aptitude and eagerness to rapidly acquire proficiency in AI/ML model development.

• Process Improvement & Optimization:

  • Identify and implement process improvements to enhance the efficiency and effectiveness of ABM programs.

  • Develop and maintain documentation for ABM processes and procedures.

  • Stay up-to-date on industry best practices and emerging trends in ABM operations.

• Cross-Functional Collaboration:

  • Partner with Sales, Marketing, and other cross-functional teams to align ABM efforts with overall business objectives.

  • Facilitate communication and collaboration between ABM team members and stakeholders.

QUALIFICATIONS:

• 2-3 Years of experience in Marketing

• Technically proficient in or interest in learning AI/ML development desirable

• Proven experience in marketing operations, preferably in an ABM environment.  

• Strong understanding of ABM principles, best practices, and tools (e.g., Demandbase)

• Excellent analytical and problem-solving skills.

• Strong project management and organizational skills.

• Ability to work independently and as part of a team.  

• Familiar with with CRM systems like Salesforce and Marketo

• Proficiency in using Automation/Orchestration tools (Workato)

• Experience providing technical reporting support using tools like Snowflake, Sigma, and Streamlit is highly desirable.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com