Account Executive

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London, England, GBR
In-Office
AdTech • Marketing Tech
The Role

Job Description:

Role Purpose:

Carat is the European media agency for Kellanova, they are a dynamic and progressive FMCG company, with three business units: Cereals, K Snacks and Salty Snacks. Kellanova are a key client for Carat and we have a longstanding relationship with them (10+ years) which has just been renewed. Annually we plan and buy over 90m+ Euros of media (50%+ in digital) for them across 29 markets, with a focus on the UK (largest market), Spain, Germany, France and Italy.

The Carat Central team consists of Strategic Planners, Communication Planners and Market Planners aligned to the three business units. 

The role is for an Account Executive who would sit within the Cereals and K Snacks Market Planning team working across iconic brands like Kellogg’s Masterbrand, Special K and Rice Krispie Squares. The role is focused on best practise delivery of implementation planning and buying across all European markets. 

 

The ideal candidate will have a balance of analytical skills and media strategy / 

communications planning, and will have to demonstrate a level of gravitas enabling confident management of projects and senior clients. 

The successful candidate will have a comprehensive knowledge of all media, be able to think holistically across all channels, promote innovation and integration, and build a community across local OMD mar

The purpose of the Account Executive role is to: 

 Support the Account Director in all aspects of planning, launching, and reporting for their European client teams

 Work collaboratively with colleagues across local markets, digital buying hubs and the broader dentsu team to service client needs

 

We are looking for an ambitious, proactive, and enthusiastic Account Executive to join a fun, dynamic, and experienced team. The successful candidate will work very closely with their Account Director And Account Manager to service our central clients, manage day-to-day account deliverables, and plan / launch / report on strategic media campaigns. And, there will be opportunities to get involved in wider agency projects & initiativesas well.

Key Accountabilities & Responsibilities:

Managing the Business:

 Support the Client Account Director with the delivery of multiple workstreams simultaneously to meet client expectations
 Support in coordinating the team’s deliverables, ensuring all responses and updates are provided to our central teams in an accurate and timely manner

 

Relationship Management:

 Supports the CAD with general client liaison and administration
 Builds and maintains collaborative working relationships with all local and specialist teams (e.g. markets across Europe and the digital hub team)
 Meets with & learns from key local and global media owners 

 

Finance & Budget Management:

 Work with AD & Operations Director to ensure budgets are accurate and up to date for approval purposes
 Work with specialist teams to ensure Lumina media plans are updated regularly to accurately reflect their latest plans

 

Reporting Oversight: 

 Work with local and hub teams to collate post campaign performance reports
 Support AD in the collation, review, and presentation of regular Kube performance presentations

 

Communications Planning:

 Work with CAD and Comms Planner to effectively brief local and hub teams on campaign activity
 Support AD and the specialist teams to create holistic media recommendations that deliver on Kellogg’s business objectives and reflect local market nuance
 Support AD & specialist teams in building out detailed, tactical plan recommendations and excuting plans

 

Person Specification:

Client & Internal Relationships: 

 Build trusting, collaborative relationships with colleagues directly within the Kellanova team and across the wider dentsu network
 Organized with strong attention to detail
 Curious and learning focused 
 Driven to produce accurate & high quality work

 

Communication Skills:

 Establish and maintain clear communications process with your immediate team, local Carat teams, hub teams and central client contacts
 Become comfortable liaising with creative teams and external agencies, where necessary  
 Learn about and stay up to date with Kellogg’s product portfolios
 Learn about and stay up to date with changes in the European media landscape
 Learn to solve pacing and performance issues, where required
Values:

Demonstrates dentsu values at all times: 

 Collaborative
 Responsible
 Agile
 Ambitious
 Pioneering
#LI-Hybrid #LI-Carat

Location:

London

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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