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SalesJob Description Summary:
The Account Activation Specialist- On-Premise is responsible for driving new business and accelerating product placement within bars, restaurants, and hospitality accounts. This role focuses on opening new accounts, building strong relationships with decision-makers, and executing strategic brand initiatives to increase visibility and sales. The specialist partners closely with sales teams and suppliers to ensure successful account launches, menu placements, and promotional execution in a fast-paced, customer-facing environment.Job Description:
Job Responsibilities:
Lead activation of new premise accounts, consumer strategies, and insure the delivery of business goals.
- Employ strategies that strengthen position to be the wholesaler of choice in the accounts opening.
- Coordinate with IT and Credit to ensure proper and timely set-up of all new accounts.
- Act as liaison for new account during set-up process and transition to assigned sales
- Punch orders for new high-profile accounts during the transition to the assigned sales team
- Manage and evaluate through Trade Development all promotional spending by account priority with regards to performance and implement corrective business building actions.
- Organize tasting and sales pitches to new accounts
Facilitate how we source, tag, and engage with all new accounts; a unified Breakthru Beverage approach.
- Manage the maintenance behind new account channel tagging.
Conduct safe and responsible interactions with the public and responsibly handle beverage alcohol product.
Other duties, as assigned by the jobholder’s supervisor, may also be required.
Minimum Qualifications:
- Bachelor’s degree in related field and/or equivalent training and work experience
- Minimum of 3 years’ experience in Business Planning
- Proficient PC skills using MS Office and other various computer programs including presentation software
- Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
- Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
- Analytic and Reporting skills
- Utilize sound judgement and problem-solving skills
- Ability to work in fast-paced, high-volume, team environment
Preferred Qualifications:
- Previous sales experience
- Trade Marketing knowledge of On Sale
- Proficient in use of social media
Physical Requirements:
- While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate and operate a computer and telephone.
Competencies:
- Accountable for results which impact the department.
- Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.
This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.
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Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.
Skills Required
- Bachelor's degree in related field
- Minimum of 3 years' experience in Business Planning
- Proficient PC skills using MS Office
- Verbal/written communication skills
- Analytic and Reporting skills
Breakthru Beverage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Breakthru Beverage Group and has not been reviewed or approved by Breakthru Beverage Group.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, and life/disability insurance frequently highlighted. Family coverage quality and access to wellness resources are seen as strong points.
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Retirement Support — A 401(k) with company matching is consistently included and called out as a valued part of total rewards. Financial wellness resources complement the plan to bolster long-term security.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include the LiveWell program and a range of lifestyle perks such as discounts and pet insurance. Feedback suggests these additions meaningfully enhance the overall benefits package.
Breakthru Beverage Group Insights
What We Do
Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses. Our sales and logistics expertise stems from two industry pioneers, Charmer Sunbelt Group and Wirtz Beverage Group. Breakthru Beverage Group was formed in 2016 when these two longtime leading beverage companies joined forces









