Marketing Manager

Account-Based Marketing (ABM/ABX)

• Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.
• Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.
• Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.
• Build and execute account-specific marketing strategies to engage decision-makers at key accounts.
• Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).
• Partner with sales to research target accounts, understand buyer pain points and deliver tailored marketing assets to drive engagement.

Campaign Execution

• Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos
• Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.
• Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.
• Measure and report on campaign performance, identifying actionable insights to improve outcomes.
• Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.
• Continuously test and iterate to maximize ROI on all marketing activities.

Experience & Skills

• 5 years of experience in ABM, demand generation, or growth marketing, especially in B2B Enterprise Space.
• Proven track record in pipeline generation and delivering measurable results in lead conversion and revenue growth.
• Expertise in multi-channel marketing, including digital advertising, webinars, events, and social media.
• Strong understanding of content marketing and its role in demand generation and lead nurturing.
• Experience managing freelancers and agencies to support with content creation and digital marketing. 
• Experience managing a budget efficiently for ROMI (return on marketing investment).

Technical Proficiency

• Familiarity with automation platforms (e.g., Clay, HubSpot).
• Skilled in analyzing and leveraging data for campaign optimization and reporting.
• Knowledge of technical sales cycles and ability to use marketing communications to nurture and accelerate leads.

Attributes

• Self-starter with the ability to thrive in a fast-paced, early-stage startup environment.
• Exceptional communication skills and ability to collaborate effectively across teams.
• Creative problem-solver who can balance strategic thinking with tactical execution.
• Growth mindset and curiosity to stay up to speed on ABX trends and technology (e.g. AI-powered content creation and personalization solutions).