ABM & Paid Specialist (Contract)

Reposted 9 Days Ago
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Hiring Remotely in Kraków, Małopolskie, POL
In-Office or Remote
Junior
Software
The Role
This role focuses on executing paid and account-based marketing experiments. The specialist will launch campaigns, personalize messaging for target accounts, and log outcomes to refine future tests.
Summary Generated by Built In
About the role

We're building a small, focused execution pod inside Growth Marketing to ship paid and account-based experiments at high cadence for a specific product line. This role is one of three on the pod. You'll work directly with our paid lead and our growth director.

This is an execution role. You'll be measured on the volume and quality of experiments you ship — not on slide decks, strategy memos, or planning frameworks. If you love getting things live and learning from what worked, you'll thrive here.

 

What you'll do

    Run paid experiments at pace
  • Launch paid campaigns across digital channels: ABM platforms.

  • Build, test, and iterate ad creative and copy variations weekly.

  • Set up tracking, audiences, and conversion events cleanly so we always know what worked.

  • Ship two experiments per day on average — small, focused tests rather than big launches.

  • Personalize for target accounts
  • Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative.

  • Tailor landing pages and ad copy to specific industries, use cases, or company sizes.

  • Coordinate with the broader ABM and sales teams on account-level targeting and messaging.

  • Close the loop on what shipped
  • Log every experiment in the team tracker with hypothesis, setup, and outcome.

  • Tag results consistently — what worked, what didn't, what we learned.

  • Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.

Who you are

    You ship
  • One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance.

  • You've personally launched campaigns, not just briefed someone else to do it.

  • You don't wait for perfection. You ship a v1, learn, and iterate.

  • You know your way around the tools
  • Comfortable in: Google Ads, Linkedin Ads and AdRoll. 

  • Can set up basic tracking, UTMs, and conversion events without a manager walking you through it.

  • Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself.

  • You write to think
  • Strong written English. You'll spend more time writing recaps and briefs than sitting in calls.

  • Comfortable working asynchronously across time zones.

  • Direct, clear, and brief in writing. We don't reward long emails.

  • You want to be measured on output
  • You'd rather ship ten small tests than plan one big one.

  • You want a role with clear weekly targets and visible outcomes.

  • You're comfortable with feedback loops that are fast and direct.

What success looks like

    After 90 days, a strong contributor in this role will have shipped a consistent volume of paid and ABM experiments week after week, demonstrably improved engagement with our target accounts compared to baseline, and generated qualified opportunities the sales team takes seriously

    We'll define specific targets together in week one — but the shape is: shipped volume, engagement lift, and qualified pipeline.

     

Skills Required

  • 1-3 years of hands-on paid acquisition or ABM execution experience
  • Experience launching campaigns independently
  • Strong written English skills
  • Comfortable with tracking, UTMs, and conversion events
  • Familiarity with creative tools like Figma or Canva
Am I A Good Fit?
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The Company
HQ: Santa Clara, CA
488 Employees
Year Founded: 2011

What We Do

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.

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