ABM Mini Meals

Unilever is currently hiring for ABM Mini Meals   

Function: Marketing 

Work Level:  WL1

Reports to: Marketing Manager Mini Meals

Scope: Local 

Location: Karachi Head Office 

Terms & Conditions: Full Time 

ABOUT UNILEVER 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

CATEGORY INTRODUCTION: 

With its large consumer base and 85% + market share, Foods Pakistan is the biggest market in PTAB region and holds clear strategic importance for the region. Pakistan business is approximately +€90m and commands the market leadership position in mini meals with diverse offering for young adults along with a strong condiments and cooking aids portfolio. The overall business operates with 2 global power brands (Knorr, Hellmann’s) as well as local jewels (Rafhan).
 

 JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact in the core mini meals business, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITES BE 

• Develop an in-depth understanding of the consumers and market.  

• Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing 

• Lead the cross-functional project team and successfully land the innovations in the market 

• Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio 

• Stakeholders: CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects  

• Campaign Management & communications 

WHAT YOU WILL NEED TO SUCCEED 

Experiences & Qualifications 

• Bachelor’s degree is required

• Prior experience in Marketing

• Experienced with managing agencies

Skills

• Core aspects underpinning all skills: Rigor, Analytical Thinking, Creativity, Empathy, and Obsession with brands & consumers. 

• Embrace a high growth mindset with a strong love for consumers, shoppers, and customers. 

• Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations. 

• Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved. 

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
   

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.