ABM Lead

Posted Yesterday
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New York City, NY, USA
In-Office
60K-180K Annually
Senior level
Software
The Role
The ABM Lead will build and execute personalized account-based marketing campaigns for strategic enterprise accounts. Responsibilities include partnering with account executives on complex deals, creating sales enablement materials, managing paid media budgets, developing competitive positioning, and addressing deal objections. Success is measured by revenue growth, deal velocity, pipeline quality, net-new ARR, and expansion revenue.
Summary Generated by Built In
About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Where You'll Create Impact
  • Build and execute 1:1, 1:few multi-touch ABM campaigns tailored to strategic enterprise target accounts

  • Partner with AEs on important enterprise deals and turn complex sales and product content into clean, on-brand decks, one-pagers and send-outs

  • Manage a paid budget per account and decide how it's spent, partnering with our paid marketing team on execution

  • Shape competitive positioning that turns DualEntry's differentiators into a reason to buy, and stress-test it against deal objections

What Sets You Up for Success
  • 5+ years in ABM or demand generation: running ABM against large and complex deals ($400k+ ACV)

  • Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs that drive net-new ARR and expansion revenue

  • Deep sales-cycle fluency and being a strategic partner to AEs

  • Results-oriented, with a laser focus on revenue, deal velocity, and pipeline quality

  • Builder mentality: scrappy, creative, and adaptable, with the instincts to systematize what works

Why You’ll Thrive Here
  • Significant equity ownership in one of the top AI companies in the world

  • You’re joining early and will grow with DualEntry

  • Your feedback shapes the product and GTM motion directly

  • High-speed, high-trust environment with high expectations

Meet the GTM Team
  • Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness

  • Sam Bush who is building the enterprise sales function from scratch and has closed his first deal in 28 days since his start date

  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits
  • Equity: $40,000 - $60,000

  • Base salary: $120,000 - $180,000

  • Medical, dental & vision insurance

  • One Medical membership

  • Mental health support (Talkspace)

  • Fertility & family-building support (Kindbody)

  • Virtual healthcare (Teladoc Health)

  • 401(k) benefits

  • Commuter benefits

  • Learning & development budget for courses, certifications & language learning

  • Unlimited AI tokens

  • AI skills development & enablement

  • Visa & permanent residence sponsorship

  • Relocation support for employees moving to New York

  • Flexible PTO (27 days, including public holidays)

  • Collaborative, in-office culture with no bureaucracy

  • Snacks, drinks, team events & more


“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry

Skills Required

  • 5+ years of experience in account-based marketing or demand generation
  • Experience running ABM programs for large, complex deals with $400,000+ ACV
  • Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs
  • Demonstrated ability to drive net-new ARR and expansion revenue through ABM programs
  • Deep sales-cycle fluency and experience serving as a strategic partner to account executives
  • Results-oriented focus on revenue, deal velocity, and pipeline quality
  • Scrappy, creative, adaptable builder mentality with the ability to systematize successful processes
Am I A Good Fit?
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The Company
HQ: New York, NY

What We Do

DualEntry is the first ERP built AI-native from the ground up. You can close the books faster by automating 90% of manual tasks with DualEntry AI, freeing up time to focus on strategy and helping your business scale without adding to headcount. A one-person finance team? It's possible with DualEntry. Mid-market enterprises that have outgrown starter cloud and on-premise finance systems choose DualEntry to scale to IPO. You can handle multiple entities, multiple currencies, real-time reporting, and high transaction volumes on one customizable platform. Our customers range from enterprises with $5M in annual revenue to NYSE-listed businesses. DualEntry is based in New York City and was founded by two experienced entrepreneurs who previously built a $100M-revenue business. In October 2025 we announced a $90M Series A from Lightspeed Venture Partners, Khosla Ventures, and GV (Google Ventures).

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