ABM Campaign Specialist

RSA - ABM Campaign Specialist

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team!  For more information, go to rsa.com.

The ABM Campaign Manager is responsible for planning, executing, and optimizing account-based marketing campaigns that engage high-value target accounts and drive qualified pipeline. You'll own the end-to-end campaign lifecycle from account selection and messaging through multi-channel execution, measurement, and optimization — working closely with sales, BDRs, and marketing to turn priority accounts into revenue.

Principal Responsibilities:

ABM Strategy & Execution

• Support the development and execution of the company's ABM strategy.
• Define and maintain Ideal Customer Profiles (ICPs) and target account lists.
• Build media plans and execute through direct and agency relationships.
• Manage personalized, multi-channel campaigns (including email & digital advertising) designed to engage key decision-makers within target accounts.
• Establish and maintain Marketing Qualified Account (MQA) criteria and account progression stages.

Marketing Technology & Data

• Manage ABM platforms such as 6sense and Hubspot systems.
• Create and maintain dynamic account segments and audience lists.
• Monitor account engagement, intent data, and buying stages.
• Ensure data quality and account enrichment across marketing and sales platforms.

Sales & Marketing Alignment

• Partner with Sales to prioritize target accounts.
• Design and monitor the lead-lifecycle through sales handoff until qualified pipeline.
• Deliver account insights, intent signals, and engagement reports.

Campaign Management & Operations

• Design, implement, and manage end-to-end marketing campaigns, including awareness, demand generation, and lead qualification programs.
• Ensure all campaigns adhere to brand guidelines, legal requirements, and best practices for deliverability and performance.

Education & Experience:

• Bachelor’s degree in marketing, Business, or a related field.
• 6-7+ years of experience in Campaign management, Demand Generation, or ABM preferably in a B2B Tech/SaaS environment, cybersecurity, and/or highly regulated industries such as financial services and government.
• Experience with ABM and marketing automation platforms (e.g. HubSpot, Marketo, Demandbase, 6sense, or comparable).
• Hands-on in-platform experience running LinkedIn Ads and Google Ads, including building, optimizing, and reporting on paid campaigns.
• Strong understanding of the B2B sales cycle and lead management process (MQL, SQL, SAL, etc.)
• Proven track record of designing and executing successful multi-channel marketing campaigns that generate qualified pipeline
• Strong analytical, reporting, and project management skills.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at [email protected]. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.