1070- Growth Lead (B2C Mobile)

We need an English-fluent Growth Lead (B2C Mobile), based in Latin America, available to work remotely.
We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

Responsibilities:

• Own and drive user acquisition strategy for the company´s app.
• Design and execute campaigns to grow the app’s user base across relevant channels.
• Develop and run PR campaigns and growth initiatives tailored to a B2C mobile audience.
• Identify and leverage the most effective channels and tools to acquire new users.
• Track, analyze, and report on key acquisition metrics and campaign performance.
• Stay current on mobile marketing trends, competitor activity, and growth tactics.
• Collaborate directly with the founder and leadership team.

Requirements:

• 3+ years of experience in a marketing role focused on user growth or acquisition.
• Proven experience in B2C user acquisition, specifically for mobile apps.
• Demonstrated track record of growing a user base — portfolio or case studies required.
• Experience with PR campaigns and organic/paid growth strategies.
• Ability to independently design and execute a full marketing strategy from scratch.
• Strong analytical skills and data-driven decision making.
• Deep understanding of mobile app marketing ecosystems (App Store, Google Play).
• Experience with performance marketing, influencer marketing, or viral growth tactics.
• Ability to define and own KPIs tied directly to user acquisition.

It´s a Plus:

• Previous experience marketing a messaging, social, or communication app.
• Familiarity with LatAm or global B2C markets.
• Experience using time-tracking tools in a remote work setting.