In this role, you will lead initiatives to drive volume and profit growth for Barcel USA's Emerging Brand Portfolio (Popcornopolis/Takis Crisps/Mi-Tierra, Hispanic Portfolio, Hot Sauce) within the Small Format Channels of Business: Convenience Stores/Drug and Grocery Suppliers. You will be responsible for achieving sales targets and strategic objectives, ensuring alignment with overall company goals. Cultivating strong relationships with the internal Barcel Sales Team will be essential, as you will spearhead negotiations and ensure alignment with the Barcel account strategic plan. Collaboration with key stakeholders across the company will also be crucial to guiding distributor partners who service these customers, fostering a unified approach. Additionally, you will analyze the business environment to develop annual strategic plans, acting as a key partner in joint business planning with customers.
What Will I Be Doing:
Support National and Regional Key Account Managers with our customer headquarters calls with the Barcel USA Emerging Brands Portfolio and Warehouse items.
Coordinate the involvement of company personnel, including support and management resources, to meet account performance objectives and customer expectations.
Meet assigned goals for profitable sales volume and strategic objectives across all brands and categories within designated accounts.
Proactively assess, clarify, and validate customer needs on an ongoing basis.
Lead solution development efforts that effectively address customer needs, coordinating with relevant company personnel as necessary.
Deliver annual volume targets while managing trade spend and profit plans for the Emerging Brands Portfolio.
Be the Subject Matter Expert on the Route to Market opportunities for the Emerging Brands Portfolio.
Conduct ongoing analysis of business trends to identify gaps in planning and execution.
Actively participate in the annual planning and forecasting process in collaboration with each channel of business that you support.
Develop annual promotion plans in line with the Emerging Brands Trade Spending Plan, ensuring flawless execution through consistent customer engagement.
Coordinate the effectiveness of customer Joint Business Planning processes, including assortment and segmentation (POG) reviews and scorecard sessions, utilizing fact-based selling.
Represent the Emerging Brands Portfolio at Industry and Customer Trade Show Events.
Perform other tasks as assigned by your supervisor.
QualificationsBachelor’s degree in business administration or marketing
Minimum 5-7 years of strategic sales support experience: preferably with a consumer-packaged goods organization
Proficient in IRI, Retail Link, Nielsen data
Knowledgeable of Warehouse replenishment programs and supply chain requirements with 3rd party distributors
Frequently participated in successful strategic joint business planning sessions with major CPG retail accounts
Ability to create selling materials to communicate and execute promotions and other trade events ensuring effective ROI
Ability to educate and influence the internal selling organization with Barcel USA’s Emerging Brand Portfolio
Proven track record of effective trade expense management
Ability to create effective and dynamic presentations using Microsoft PowerPoint, Word, and Excel.
Travel: 40%-50%
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive.
Skills Required
- Bachelor's degree in business administration or marketing
- Minimum 5-7 years of strategic sales support experience, preferably in CPG
- Proficient in IRI, Retail Link, Nielsen data
- Knowledge of warehouse replenishment programs and supply chain with 3rd party distributors
- Experience participating in strategic joint business planning with major CPG retail accounts
- Ability to create selling materials and promotions that ensure effective ROI
- Ability to educate and influence the internal selling organization
- Proven track record of effective trade expense management
- Proficiency creating presentations and documents in Microsoft PowerPoint, Word, and Excel
- Willingness and ability to travel 40% to 50%
What We Do
Barcel USA is the snack division of Grupo Bimbo located in the United States. Headquartered in Coppell, Texas, it is a fast-growing consumer packaged goods company that manufactures, distributes, and sells a wide selection of innovative candy and snacks, featuring a mix of unique, sweet, and spicy products. Its brand portfolio includes popular names such as Takis, Popcornopolis, and Sanissmo.
