The Associate Brand Manager plays a pivotal role in driving brand growth and operational excellence through a wide range of cross-functional activities. The position is characterized by a blend of strategic, analytical, creative, and operational tasks, with a strong emphasis on collaboration across internal teams and external partners.
Core Responsibilities:
1. Business & Data Analysis
- Conduct monthly business reviews by pulling syndicated data to support decision-making.
- Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration.
2. Innovation & Product Development
- Create briefs and stage gate documents.
- Lead innovation initiatives. Develop and align chronograms (timelines) with various stakeholders.
- Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units.
- Prepare consumer research briefs and oversee follow-up activities.
- Develop packaging briefs and work with agencies and design teams (internal/external).
3. Procurement & Finance
- Work with procurement to obtain quotes and create RFQs (Requests for Quotation).
- Manage purchase orders, budget control, and vendor quotes.
4. Sales & Marketing Support
- Source and ship product samples to sales teams.
- Create marketing launch plans and collaborate with sales to manage volumes and shipments.
5. Trade Marketing & Promotions
- Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals.
- Manage coupons and campaign promotions, including legal approvals.
6. Legal & Compliance
- Work with legal on copy approvals and campaign promotions.
- Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
- Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
- Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
- Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
- Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.
Qualifications:
• Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
• Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
• Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
• Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
• Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.
• Must have Bachelor´s degree in Marketing, Business Administration or similar field (MBA, advanced degree or specialization in related field is highly preferred)
• 3–5 years of marketing experience, ideally in a CPG company (experience in food, beverage, or health & wellness preferred)
• Proven success in product development and launching new products
• Strategic and analytical thinker with strong business acumen and a bias for action
• Experience working with syndicated data (IRI, Nielsen, etc.)
• Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels
• Ability to manage multiple priorities with attention to detail
• Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
• Ability to build and maintain strong internal and external relationships
• Positive, proactive, “can-do” attitude
• Some domestic and international travel required
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive.
Skills Required
- Bachelor’s degree in Marketing, Business Administration, or a similar field
- MBA, advanced degree, or related specialization
- 3-5 years of marketing experience, ideally in a CPG company
- Experience in food, beverage, or health and wellness
- Proven success in product development and launching new products
- Strategic and analytical thinking with strong business acumen and a bias for action
- Experience working with syndicated data such as IRI or Nielsen
- Strong communication, presentation, and collaboration skills
- Ability to influence internal and external stakeholders at all levels
- Ability to manage multiple priorities with attention to detail
- Strong project management skills and ability to multitask and meet tight deadlines
- Ability to build and maintain strong internal and external relationships
- Positive, proactive, can-do attitude
- Willingness to undertake domestic and international travel
What We Do
Barcel USA is the snack division of Grupo Bimbo located in the United States. Headquartered in Coppell, Texas, it is a fast-growing consumer packaged goods company that manufactures, distributes, and sells a wide selection of innovative candy and snacks, featuring a mix of unique, sweet, and spicy products. Its brand portfolio includes popular names such as Takis, Popcornopolis, and Sanissmo.
