At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Digital MarketingJob Sub Function:
Digital Marketing StrategyJob Category:
ProfessionalAll Job Posting Locations:
Shanghai, ChinaJob Description:
The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty. This role will focus on platform visuals, content, shopping experience, and engagement activities to drive store offtake and new wearer acquisition.
1. Before Purchase
· Plan and execute platform promotions and content strategies to attract new wearers.
· Design compelling platform visuals, including media banners and campaign creatives.
· Develop engaging content experiences(short videos, livestream scripts, and promotional materials) to educate and convert potential customers.
· Prepare campaign and event materials for product launches and seasonal promotions.
2. During Purchase
· Design, optimize, and track store pages and product display layouts to maximize conversion.
· Manage in-store livestream content, including storyline planning, visuals, and POSM (Point-of-Sale Materials).
· Execute Gift-with-Purchase (GWP) campaigns and monitor execution quality and impact.
3. After Purchase
· Design post-purchase visual and content flow, including delivery box packaging and CRM contents.
· Plan and manage VIP gift programs, tracking performance and customer retention metrics.
4. Performance Tracking & Reporting
· Monitor KPIs such as market share growth, Store offtake & new wearer acquisition, Media banner ROI, CTR, CPC, Content engagement rate & ROI, Page conversion rate, Livestream-driven offtake, etc.
· Provide actionable insights to improve campaign effectiveness.
Excluded Responsibilities:
· Paid traffic media planning & execution
· KOL livestreaming on e-commerce sites
· Promotion mechanism design
Required Skills:
Preferred Skills:
Analytics Dashboards, Brand Positioning Strategy, Business Savvy, Coaching, Communication, Content Management, Customer Analytics, Design Mindset, Digital Channels, Digital Marketing, Marketing Insights, Problem Solving, Report Writing, Strategic Thinking, Technologically Savvy, Website AnalyticsTop Skills
What We Do
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines
